In the wake of turbulent economies and multiple bank failures, the market is top of mind for many investors. While some have become more conservative, other investors are looking to diversify their portfolios through alternative assets like wine. At the end of 2022, Liv-ex Fine Wine 1000 (which measures the global market) was up by more than 10 percent of what it was at the beginning of the year. In fact, the market has had an 8 percent compound annual growth for the last 15 years. As more people look to wine as an asset, the landscape of investors is becoming more diverse in background, interests, and investing experience. Here’s a look at the emerging wine investor: Digital investors What was once an asset beloved by collectors and enthusiasts has become more popular with those outside the wine world. This is partially thanks to wine investing now being more accessible, and easier to do, for laymen. Today’s wine investors no longer need to find storage for vintage wines or even spend time authenticating them. Instead, they can use digital platforms to streamline the process of buying, selling, and trading. Platforms like Vinovest have also opened wine investing to new populations of investors, and it looks like these digital spaces are