A budding market: Cannabis drinks hit a high
Anyone who thought the legal cannabis boom would bust should think again. While admittedly the industry isn’t growing like weeds as it once was, it’s still on the rise. Despite differing laws throughout the world (and in the case of the United States, throughout the country), global legal marijuana sales are expected to hit $55 billion by 2026. That will be up from just $30 billion in 2021. This should be no surprise if you’ve been following legalization news. Last year, Maryland and Missouri residents voted to legalize the plant, bringing the tally of states that allow recreational use up to 21. Across the Atlantic, Germany is working on becoming one of the few European countries to make personal, recreational marijuana legal. So, what’s next for an industry still trying to find its way while catering to a growing number of customers? If the latest trend is any indication–it’s beverages. Many beverage industry players seem to have their eye on cannabis-infused drinks. Last year, the market share of these beverages jumped around 40 percent and new brands are popping up everywhere. Take Boston Beer Company, known for its Samuel Adams Boston Lager, Twisted Tea, and Angry Orchard products. Last year, the beverage giant released their