In the broad spectrum of global tourism, travelers' preferences play a decisive role in the development and popularity of tourist destinations. Europe and Latin America, each with their distinctive characteristics, have adapted their offerings to satisfy the interests and demands of international tourists. Europe and Latin America are regions with an unparalleled demand for tourists, but what do travelers really look for when choosing between Europe and Latin America? Europe: Culture and History Europe continues to be a magnet for travelers seeking a deep cultural and historical immersion. According to a study by the European Tour Operators Association, travelers choose Europe for its rich cultural heritage, iconic monuments and museums, and the opportunity to experience a diversity of cultures in close proximity. Cities like Paris, Rome, and Barcelona lead the preferences thanks to their unique blend of art, history, and gastronomy. Sustainability is also becoming a crucial factor. With a growing number of tourists concerned about the environmental impact of their travels, destinations like Amsterdam and Copenhagen that promote sustainable tourism practices are gaining popularity. These cities not only offer a rich cultural experience but also allow travelers to maintain an ecological approach. Latin America: Adventure and Nature Meanwhile, Latin America attracts those in search

At present, community tourism has become an attractive form of investment for many investors. By investing in community-based tourism, investors not only have the opportunity to earn financial gain, but also to have a positive impact on society and the environment. This type of activity focuses on promoting the economic and social development of local communities through sustainable and responsible tourism, through the inclusion of local communities in the development of sustainable tourism activities and projects. One of the most common ways to invest in it is through the purchase of tourist properties. This includes the acquisition of hotels, guest houses, restaurants and other tourist establishments. In this sense, local communities are the main beneficiaries of the tourist activity, since they are given the opportunity to develop and offer unique tourist products, such as nature tours, craft workshops, traditional foods, among others, which allow the visitor to experience the local culture in an authentic and genuine way. In conclusion, community tourism is a tourism alternative that seeks to promote sustainable and responsible development of local communities, while providing an authentic and enriching experience to travelers. In this way, a conscious travel style is encouraged that supports both local communities and the preservation of the