Entrepreneurship

We live in a constantly evolving digital era where social media has transformed the way we communicate, consume content, and yes, even how we eat. Among these platforms, TikTok has stood out as a cultural phenomenon, especially among the younger generation. It's no surprise to announce that TikTok has become one of the most influential social networks. In just two years, it has become one of the social networks with the most active users and recorded a revenue of over $9 billion in 2022 alone. But beyond dance and entertainment videos, TikTok has proven to be fertile ground for exploring the world of food and beverages. According to data from News Room TikTok, 68% of TikTok users have discovered a food or beverage brand by seeing it on the platform, and 46% have purchased a food or beverage product after seeing it on TikTok. Furthermore, 72% of these purchases were unplanned. One of the most notable ways TikTok is affecting eating habits is through viral food trends. Videos featuring clever and delicious recipes can go viral in a matter of hours. The result? Users, mostly young people, feel the need to try these culinary creations for themselves. For example, the "TikTok bread" recipe,

Hospitality

Food is one of the most important aspects of a place's culture, and many travelers (including me) seek to experience the local cuisine during their travels. The hotels that stand out for their gastronomy are those that offer a high-quality culinary experience and make food an integral part of their guests' stay. In this article, we will explore some of the most outstanding hotels for its gastronomy around the world. First of all, the Ritz-Carlton Hotel in Tokyo has several award-winning restaurants, including the three-star Michelin restaurant, Sukiyabashi Jiro. This restaurant offers a unique dining experience with a high-quality sushi set menu. In second place, we find the Waldorf Astoria hotel in New York, United States. The hotel has several high-quality restaurants, including the famous Bull & Bear Steakhouse, which has been awarded a Michelin star. Mandarin Oriental Hotel in Bangkok, Thailand. The hotel has nine different restaurants, each with its own style of cuisine and atmosphere. Particularly noteworthy is the restaurant Le Normandie, which has been awarded two Michelin stars and offers an exquisite French culinary experience. Finally, we have the Belmond Hotel Caruso in Ravello, Italy. The hotel has a restaurant that has been awarded a Michelin star. The Belvedere restaurant offers