Success in the business world can be measured not only in terms of growth and profitability but also in terms of the positive impact generated for society. Many entrepreneurs have demonstrated that entrepreneurship and philanthropy can go hand in hand, leveraging resources, knowledge, and influence to advance causes that benefit millions of people. A RESPONSIBILITY OF BUSINESS LEADERS In the corporate environment, successful entrepreneurs have strong capabilities for innovation, attracting investment, and mobilizing resources. Consequently, entrepreneurs have a privileged opportunity to address issues and generate significant changes beyond their businesses. Therefore, the true transcendence of an entrepreneur lies in their financial success and the legacy that he or she leaves behind through their impact on society. TRANSFORMING BUSINESS SUCCESS INTO SOCIAL IMPACT Leaders such as Oprah Winfrey, Michael Bloomberg, and Jeff Bezos have taken philanthropy to another level, using their influence and wealth to drive high-impact initiatives. Oprah Winfrey: Beyond her media career, Oprah has built a business empire that she has put at the service of philanthropy. Through the Oprah Winfrey Charitable Foundation, she has supported initiatives in education, humanitarian aid to victims of disasters, and women's and children's empowerment, proving that business success can be a means to transform lives. Michael Bloomberg: The

Have you ever wondered how to promote creativity and entrepreneurship in a sector that can transform the reality of a region? The answer lies in the fascinating and promising orange economy, a concept that is revolutionizing the way we see and approach economic and social development. But what exactly is the orange economy or creative economy? It is the set of economic activities based on creativity, culture and knowledge. Creativity and entrepreneurship are fundamental pillars of the orange economy and play a vital role in the development of communities. This time, I would like to present some examples of innovative projects so that you can be inspired, harness talent and transform it into a source of economic, social and cultural development. Pietà Project (Peru): It is a high-quality ecological urban clothing project, which is made by men and women from prisons in Lima. Prisoners who are part of this project can receive a reduction in their sentence and a percentage for the sales of the brand. Trash to Art (Brazil): This project transforms recyclable materials into works of art and unique products. Citizens collect and recycle materials such as plastic, glass, and paper to create sculptures, jewelry, and other art objects that are later

Many hotel companies will put part of their assets up for sale. As Laura Hernando , Managing Director of the Colliers International hotels department said : "There will be access to hotels that, without a pandemic, the owners probably would not have considered selling."   In the case of Riu Hotels, there were three hotels in Spain, Portugal and Panama. The NH chain is another that emerges from its subsidiaries in Mexico and the Dominican Republic.