For 2024, the gastronomy industry is envisioned as a culinary journey filled with exciting innovations and discoveries. From revolutionary techniques to exotic ingredients, the culinary scene is undergoing a remarkable transformation. Therefore, I am pleased to offer a detailed analysis of the trends that will shape the pace of taste preferences during this period. The rise of eco-friendly gastronomy Environmental awareness has permeated every aspect of our existence, and gastronomy is not exempt from this trend. In 2024, there is a noticeable increase in the demand for sustainable food options and the adoption of environmentally friendly culinary practices. According to the EcoCuisine gastronomic trends report, 78% of consumers are actively seeking restaurants that integrate eco-friendly practices. The revolution of alternative foods With a growing focus on health and ethics, alternative food options are experiencing a significant increase in popularity. According to data from the World Alternative Food Association, it is projected that sales of vegetarian and vegan products will represent approximately 20% of the global food market by the year 2024. Furthermore, Mintel research indicates that 65% of consumers are willing to try options that replace traditional meat. Culinary technology The way we prepare and enjoy food is being transformed by technology. From artificial intelligence-powered kitchen robots to

We have been discussing how 2023 is the year of sustainability across all sectors. However, this time, I am pleased to address a crucial aspect of this paradigm shift: sustainability in the hotel industry applied to luxury, which translates into the pursuit of a balance between exclusive comfort and environmental responsibility. That said, hotel sustainability is not a trend but a solid commitment to preserving the environment and the local community. Incorporating this concept into luxury goes beyond a mere "green" label and manifests in specific practices aimed at reducing the environmental and social impact of the hotel industry. Eco-Luxury stands as an example of industry progress, reflecting the increasing awareness among both hoteliers and travelers. The integration of sustainable practices in the luxury sector is not only appealing to environmentally conscious travelers but also contributes to preserving local traditions, supporting community livelihoods, and ensuring the conservation of natural resources for future generations. Growing trend and market data According to Facts and Factors, the global luxury hotel market was valued at approximately $95.11 billion in 2021 and is expected to reach $160.48 billion by 2028, with a compound annual growth rate (CAGR) of about 4.95% between 2022 and 2028. On the other hand, according to

It is no secret that the issue of plastic has become one of the most pressing challenges for our planet today. The massive production and indiscriminate use of plastics have had a devastating impact on our ecosystems, threatening marine life, contaminating water, and affecting our health. However, amidst this concerning reality, there is a ray of hope. In the face of this challenge, many companies have decided to take bold measures to reduce their dependence on plastic and find sustainable alternatives to maintain their business success. Let's take a look at some of these pioneering companies and the solutions they are implementing to address this crisis. Patagonia: Towards a Circular Economy The renowned outdoor clothing brand, Patagonia, has long been a benchmark for sustainability and environmental responsibility. Founded in 1973 by Yvon Chouinard, their focus on a circular economy has been a cornerstone of their strategy to reduce plastic usage. They have implemented a clothing recycling program where customers can return used garments for reuse or recycling into new products. Additionally, the company has significantly reduced plastic packaging for their products and opted for recycled and biodegradable materials whenever possible. Undoubtedly, Patagonia's initiative not only promotes a significant reduction of plastic in their supply