Tourism is a cornerstone of the Mexican economy, and one of the standout destinations in this industry is the stunning Riviera Maya. In this setting, Grupo Xcaret, a 100% Mexican company and a leader in sustainable tourism, has grown alongside this region for 30 years, developing a portfolio of seven natural parks: Xcaret, Xel-Há, Xenses, Xoximilco, Xavage, Xplor, and Xplor Fuego, along with three tours of archaeological sites and 900 rooms offered at the Hotel Xcaret México. Thanks to this, in 2019, it achieved a remarkable milestone, amassing four million visitors since its inception. In this regard, Xcaret's success is due to a combination of factors, with a focus on sustainability, excellence in customer service, and innovation being among the most prominent. The importance of sustainability: Grupo Xcaret has led the way in sustainability by blending entertainment offerings with environmental conservation. Its natural parks stand as a testament to this commitment, allowing visitors to enjoy the beauty of the Riviera Maya while becoming aware of the importance of protecting it. However, this commitment extends beyond nature preservation; it also encompasses the promotion of Mexico's rich culture. Every experience at a Xcaret park is infused with authenticity and national pride. Visitors can immerse

It is no secret that the issue of plastic has become one of the most pressing challenges for our planet today. The massive production and indiscriminate use of plastics have had a devastating impact on our ecosystems, threatening marine life, contaminating water, and affecting our health. However, amidst this concerning reality, there is a ray of hope. In the face of this challenge, many companies have decided to take bold measures to reduce their dependence on plastic and find sustainable alternatives to maintain their business success. Let's take a look at some of these pioneering companies and the solutions they are implementing to address this crisis. Patagonia: Towards a Circular Economy The renowned outdoor clothing brand, Patagonia, has long been a benchmark for sustainability and environmental responsibility. Founded in 1973 by Yvon Chouinard, their focus on a circular economy has been a cornerstone of their strategy to reduce plastic usage. They have implemented a clothing recycling program where customers can return used garments for reuse or recycling into new products. Additionally, the company has significantly reduced plastic packaging for their products and opted for recycled and biodegradable materials whenever possible. Undoubtedly, Patagonia's initiative not only promotes a significant reduction of plastic in their supply