We have been discussing how 2023 is the year of sustainability across all sectors. However, this time, I am pleased to address a crucial aspect of this paradigm shift: sustainability in the hotel industry applied to luxury, which translates into the pursuit of a balance between exclusive comfort and environmental responsibility. That said, hotel sustainability is not a trend but a solid commitment to preserving the environment and the local community. Incorporating this concept into luxury goes beyond a mere "green" label and manifests in specific practices aimed at reducing the environmental and social impact of the hotel industry. Eco-Luxury stands as an example of industry progress, reflecting the increasing awareness among both hoteliers and travelers. The integration of sustainable practices in the luxury sector is not only appealing to environmentally conscious travelers but also contributes to preserving local traditions, supporting community livelihoods, and ensuring the conservation of natural resources for future generations. Growing trend and market data According to Facts and Factors, the global luxury hotel market was valued at approximately $95.11 billion in 2021 and is expected to reach $160.48 billion by 2028, with a compound annual growth rate (CAGR) of about 4.95% between 2022 and 2028. On the other hand, according to