How Hotels Prepare for the Christmas Peak Season
The Christmas season marks a period of intense activity for the hotel industry, as families and friends embark on journeys to celebrate the festivities. According to an article from Travel Wise, a significant increase in demand has been recorded during the Christmas and New Year season in prominent global destinations. Specifically, the global hotel occupancy rate has already reached 23%, representing a 10% increase compared to the same period last year, as reported by Travel & Tour. This growing demand underscores the importance for hotels to implement key strategies to ensure an exceptional experience for their guests during this special season. Below, I detail the essential practices that hotels adopt to stand out and efficiently respond to the Christmas demand. Facility optimization As a first step, hotels must ensure that their facilities are impeccable to welcome guests during the Christmas season. This process includes the cleaning and disinfection of rooms, the maintenance of common areas, and the incorporation of decorative elements in line with the festive spirit. Special offers and promotions With the aim of attracting guests, hotels implement exclusive offers and promotions during the Christmas season. These offerings may include discounts on rates, accommodation packages with complimentary breakfast, or free Christmas activities. Additional staff hiring To meet