Entrepreneurship

We live in a constantly evolving digital era where social media has transformed the way we communicate, consume content, and yes, even how we eat. Among these platforms, TikTok has stood out as a cultural phenomenon, especially among the younger generation. It's no surprise to announce that TikTok has become one of the most influential social networks. In just two years, it has become one of the social networks with the most active users and recorded a revenue of over $9 billion in 2022 alone. But beyond dance and entertainment videos, TikTok has proven to be fertile ground for exploring the world of food and beverages. According to data from News Room TikTok, 68% of TikTok users have discovered a food or beverage brand by seeing it on the platform, and 46% have purchased a food or beverage product after seeing it on TikTok. Furthermore, 72% of these purchases were unplanned. One of the most notable ways TikTok is affecting eating habits is through viral food trends. Videos featuring clever and delicious recipes can go viral in a matter of hours. The result? Users, mostly young people, feel the need to try these culinary creations for themselves. For example, the "TikTok bread" recipe,

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Wagyu beef is growing in popularity and there are few signs of it slowing. In 2021, the global Wagyu market was worth more than $11 billion. This was a banner year as Japan exported around 8,000 tons of the gourmet beef cut. Now, the global market is expected to grow by a compound annual growth rate of 6 percent–making it worth an estimated $16 billion by 2028. The food industry is being impacted by inflation, supply chain issues, and climate change, but Wagyu appears to be weathering the storm. From steak to high-priced burgers, the revered protein is becoming more commonly consumed. Here are the factors driving Wagyu’s popularity: The luxury hospitality sector Known for its tenderness and buttery, umami flavor, Wagyu has been a fine-dining favorite since the 2010s–when Japan lifted its export ban to the United States and European countries. Luxury establishments like restaurants and hotels are still fueling the Wagyu beef market today. While some lucky customers can find Wagyu in high-end grocery and specialty stores, the market is sustained by a business-to-business model–particularly with fine dining. A large majority, 85 percent, of Wagyu sales are B2B. As a testament to the importance of B2B commerce, it’s not uncommon for a Wagyu brand to partner with luxury

Social Contribution

Sustainable gastronomy has for years been a topic of interest to chefs, restaurants and diners alike. The idea of ​​cooking and eating fresh, local and environmentally friendly food has become a trend all over the world. But, what are the next steps in sustainable gastronomy? How can we keep moving towards a greener and healthier future? One of the emerging trends in gastronomy of this type is the use of little-known or traditional ingredients. Many chefs are turning to products that were once considered waste or simply not used in the kitchen, such as cauliflower husks, broccoli stems or fish bones. These ingredients can provide unique flavors and also reduce food waste. Agriculture is another important topic that is gaining attention in this way of cooking. It is about chefs looking to work with local farmers who employ responsible practices, such as organic farming or regenerative agriculture. Similarly, single-use plastics are being replaced by more sustainable options, such as biodegradable or reusable packaging. Finally, innovation in food technology is also opening up new opportunities. From the creation of plant-based meats to the fermentation of foods, these innovations can help reduce the carbon footprint of the food industry and offer new flavor and texture options