In recent years, wellness and health have become crucial and non-negotiable factors globally, driving a growing trend in tourism and hospitality. According to a McKinsey study, 79% of respondents view their wellness as a top priority. This article will briefly explore the rise of health and wellness in the sector and how the hotel industry is capitalizing on this trend. Beyond creating new business opportunities and profitability, hotels aim to be a key destination for those seeking relaxation with wellness as a main focus. When we talk about wellness tourism, it’s essential to highlight that this concept involves people traveling to various destinations with purposes beyond just vacation. These travelers seek to care for their mental and emotional health while enjoying their stay. This type of tourism accounts for about 17% of global tourism spending. According to research from RunRepeat, the global wellness tourism sector is expected to reach $1.2 trillion by 2027. This makes it crucial for businesses in this sector to adapt to these trends to ensure their continued success and relevance in the market. A successful case of this integration is Hyatt Hotels, an international chain known for offering unique wellness-focused experiences. One notable example is the Grand Hyatt Playa