In a world increasingly aware of sustainability, business models that integrate environmental, social, and governance (ESG) criteria are gaining advance and transforming the dynamics of the global market. From energy efficiency to eco-design, these models are proving that it is possible to be profitable while contributing to a more sustainable future. For entrepreneurs and investors, this trend represents a unique window of opportunity to grow and stand out. During 2024, regulatory advancements and shifts in consumer expectations have accelerated the adoption of sustainable practices. According to the United Nations Global Compact, companies are placing sustainability at the core to comply with new regulations and attract consumers who are increasingly interested in responsible brands. This trend has created an ecosystem where sustainability is not merely an “added value” but a starting point for innovation and competitiveness. For investors, sustainable business models offer attractive investment opportunities. The demand for sustainable projects in key sectors, such as renewable energy, has boosted the market value of these companies. Additionally, thanks to technological advancements, it is now easier for companies to monitor and reduce their environmental impact, which attracts even more capital to the sector. On the other hand, there is renewable Energy, the energy transition continues to accelerate,