As the tourism industry evolves, a space has opened up for those travelers who seek more than just ordinary vacations. But what drives them to search for experiences that go beyond the conventional and immerse themselves in a world of opulence and meaning? In recent years, luxury tourism has experienced exponential growth. According to a report by Allied Market Research, between 2016 and 2022, this segment had a compound annual growth rate (CAGR) of 6.4%. But what's even more impressive is that over the past five years, its growth has outpaced that of the overall tourism industry, with an average increase of 48%. This data reveals a growing demand for experiences that offer exclusivity, personalization, and an unmatched level of luxury. On the other hand, according to the report "Luxury Tourism in Spain 2015" by The Ostelea School of Tourism and Hospitality, key criteria for luxury travelers include the degree of luxury in accommodations, with 46.4% of travelers considering it the most important aspect; transportation in business or first class, mentioned by 18.1%; and the exclusivity of the activities carried out, mentioned by 17.3% of respondents. In this context, iconic destinations have become havens for those seeking enriching experiences. For example, Bhutan, known