As we begin the second half of the year, it is essential to stop and review on the emerging market trends. This pause will allow us to make informed decisions and, if necessary, adjust our objectives to ensure optimal results in our businesses. It is the right time to evaluate which aspects of the sector remain relevant and which require modifications to adapt to the new market realities. If, like me, you are passionate about the tourism sector, I invite you to join me in this analysis of the evolution of tourism for the remainder of the year. Unique Experiences A few weeks ago, we discussed wellness tourism and how this category has gained relevance as current travelers seek to improve their quality of life. This trend is closely linked to luxury tourism. According to Hosteltur, this type of tourism continues to resonate as travelers prioritize a lifestyle that promotes both external and internal well-being. This implies that destinations will be valued for the activities they offer, such as spiritual, gastronomic, and physical experiences. The demand for exclusive and transformative experiences continues to grow, and it is an opportunity we should not miss. Sustainable Tourism Environmental awareness is increasingly present in society, and travelers are

Although the economic landscape has been uncertain, the luxury goods and experiences industry has made significant progress in 2022, with further expansion expected in the coming years despite economic turbulence. These findings come from the 21st edition of the Bain & Company-Altagamma Luxury Study, a collaboration between Bain & Company and Fondazione Altagamma, the trade association of Italian luxury goods manufacturers. The global luxury market analyzed by Bain & Company encompasses both luxury goods and experiences. It comprises nine segments, led by luxury cars, luxury hospitality, and personal luxury goods, which together account for over 80% of the total market. After a severe contraction in 2020 due to the Covid-19 pandemic, the market rebounded to €1.15 trillion in 2021 and surprised everyone in 2022 by growing between 19% and 21%, according to estimates. With this solid database and projections, let's now explore the main gastronomic trends that are shaping the luxury sector. From a focus on vegan products to the appreciation of rare and exotic ingredients, we will discover how these latest trends are captivating the most discerning palates and transforming the culinary experience in the world of luxury. The Vegan Revolution in Fine Dining In response to growing environmental awareness and concern for