Wellness is the new luxury in hotels
We live in an era where the awareness of well-being and health has become a guiding light in our daily decisions, and the COVID-19 pandemic, with its undeniable influence, has acted as a catalyst in how we perceive and value these aspects in our everyday lives, even influencing our choices when planning trips or vacations. According to a report by Grand View Research, the global wellness tourism market reached a value of $814.6 billion in 2022, with a projected steady annual growth of 12.42% from 2023 to 2030. Furthermore, the Wellness Tourism Market Outlook from Fact MR predicts this market to reach $2.3 trillion by the end of 2033, starting from $880 billion in 2023. Beyond the COVID-19 pandemic, social media plays a pivotal role in the evolution of this ongoing trend towards well-being. Influencers, well-known figures, and enthusiasts worldwide share their experiences in yoga, meditation, healthy eating, and self-care during their vacations, directly influencing travelers' expectations and reshaping not only what we expect from the destinations we visit but also what we demand from hotels. Just over a fifth (21%) of global travelers are currently traveling for health and wellness reasons, according to a 2022 Travel Trends study conducted by the luxury
Hospitality as an alternative investment
The hospitality industry is one of the largest and most dynamic in the world, with millions of people traveling annually in search of unique and memorable experiences. This sector not only fulfills the purpose of providing unforgettable moments for travelers but also generates millions in revenue and provides employment opportunities for numerous people. The rise of hospitality as an investment In recent years, the hotel sector has experienced steady and sustainable growth worldwide. According to a Statista report, in 2023, the global hospitality market reached nearly 4.7 trillion dollars and was projected to grow to 5.8 trillion dollars in 2027, with a compound annual growth rate (CAGR) of 5.5 percent. Undoubtedly, hospitality, with its focus on customer satisfaction and the creation of meaningful experiences for visitors, has emerged as an extremely attractive investment option. As people seek more genuine experiences during their travels, there has been a shift towards a greater demand for boutique accommodations, eco-resorts, adventure tourism, and unique gastronomic options. Now, let's explore a little about how hospitality has become a viable option for investors and how this industry offers a fresh and constantly growing perspective. Stability and resilience: while financial markets may be volatile, the hospitality industry tends to be more stable