In recent years, we have witnessed the rapid growth of tourism, positioning itself as one of the fastest-growing sectors, second only to technology, further boosted by the exponential advancement of artificial intelligence. As avid readers, we understand the economic impact of tourism and its crucial influence on sustainability. However, today I want to explore a type of tourism that is gaining increasing relevance: regenerative tourism. This approach goes beyond mere sustainability, aiming not only to mitigate environmental impact, but also to actively contribute to the restoration and improvement of the environment. Regenerative tourism is distinguished by activities designed not only to reduce the negative impact of conventional tourism, but also to enhance environmental resilience in the face of climate change. In response to current challenges in the tourism industry, this approach emerges as a necessary and responsible option. A prominent example of this model is The Good Concierge Project, featured on labuenahuella.org, highlighting Víctor Fernández Morales as Co-Founder and Project Director. Pula Golf Resort in Mallorca stands out as a leader in competitive regenerative hospitality. Since its establishment in 1996, the resort has been recognized for its commitment to Corporate Social Responsibility (CSR) and environmental policies. During the COVID-19 pandemic, it actively