Hospitality

As we begin the second half of the year, it is essential to stop and review on the emerging market trends. This pause will allow us to make informed decisions and, if necessary, adjust our objectives to ensure optimal results in our businesses. It is the right time to evaluate which aspects of the sector remain relevant and which require modifications to adapt to the new market realities. If, like me, you are passionate about the tourism sector, I invite you to join me in this analysis of the evolution of tourism for the remainder of the year. Unique Experiences A few weeks ago, we discussed wellness tourism and how this category has gained relevance as current travelers seek to improve their quality of life. This trend is closely linked to luxury tourism. According to Hosteltur, this type of tourism continues to resonate as travelers prioritize a lifestyle that promotes both external and internal well-being. This implies that destinations will be valued for the activities they offer, such as spiritual, gastronomic, and physical experiences. The demand for exclusive and transformative experiences continues to grow, and it is an opportunity we should not miss. Sustainable Tourism Environmental awareness is increasingly present in society, and travelers are

Hospitality

In today's economic environment, tourism stands out for its significant contribution to the global economy. However, it is crucial to examine the different types of tourism, especially those arising from new habits and adaptations of contemporary travelers. Among these, wellness tourism and sustainability emerge as fundamental pillars, integrating into all sectors, including tourism. On this occasion, I want to highlight how wellness tourism can drive sustainability. To begin, it is essential to understand what wellness tourism entails. This type of tourism gains importance as travelers seek experiences that enhance their quality of life, whether in emotional or health terms. This sector has seen notable growth, becoming an emerging trend that has significantly influenced the post-pandemic economy. According to "The Global Wellness Economy: Country Rankings" report published in January 2024 by the Global Wellness Institute, countries showing particularly strong post-pandemic recovery include Israel, the United Arab Emirates, Croatia, Romania, and the Czech Republic, all of which have large and growing wellness tourism sectors. The report also highlights that the wellness economy is projected to grow at a solid rate of 8.6% annually over the coming years, reaching nearly $8.5 trillion by 2027. This underscores that wellness tourism is not only beneficial for travelers

Hospitality

Sustainable tourism is a growing trend in today's world, and this year is shaping up to be a period full of innovations and conscious experiences for travelers who wish to enrich themselves while respecting the environment they explore. Below, I present two key trends in conscious tourism that could inspire your next trip. Opting for the use of platforms for sustainable travel: One of the most prominent ways in which travelers can embrace sustainable tourism is through the use of specialized platforms. Faced with the increasing demand for accommodation alternatives beyond traditional hotels, Ecobnb emerges as a solution for conscious travelers who want to minimize their environmental footprint during their stay. This platform offers a wide range of sustainable accommodation options, from charming cabins in natural settings to modern eco-friendly houses. With an intuitive interface similar to Airbnb's, Ecobnb allows users to easily select their desired destination, dates, and number of people to consider. In addition to facilitating booking, the platform actively promotes the reduction of CO2 emissions and water savings, turning each experience into a positive act for the planet. One step further: regenerative tourism: On the other hand, there is regenerative tourism that goes beyond traditional sustainability, seeking not only to minimize