Be prepared for a very different guest experience
Although hospitality has its roots as far back as ancient Greece, the hotel industry is in for its most significant changes yet. Post-COVID, guests will want a touch-free experience, at check in, in the room and gym, and at check out.
Read more in my Medium Post, Hospitality: Present, Past, Future.
Success Stories: Restaurants as Tourism Catalysts
Attracting large audiences and driving tourism is a challenge, especially for those aiming to position a country or region as an appealing destination. Today, however, the influence of brands and figures on social media has fueled trends that draw tourists seeking unique experiences, from iconic dishes to haute cuisine concepts. A prime example of this phenomenon is Crumbl Cookies, a franchise that has harnessed TikTok’s viral power to become a coveted brand. These cookies, seen as authentic gifts, have not only gone viral but have also evolved into a high-demand, high-value franchise. Additionally, many exclusive restaurants and products from specific countries create even more allure, motivating tourists to travel specifically for an authentic experience. This trend is notable among millennials: according to a survey by App Marketplace News, 53% of respondents have visited or ordered from a restaurant they discovered on TikTok. Certain tourist destinations are also distinguished by their culinary specialties, which, in addition to generating cultural identity, can drive large-scale tourism. Mexico with its tacos, Japan with sushi and ramen, Italy with gelato, pizza, and pasta, and Peru with ceviche represent dishes that cross borders, while various restaurants in these countries have boosted the appeal of visiting these places. In
Top Destinations Known for the Most Exclusive Hotels
When discussing luxury tourism, certain hotels come to mind; these hotels not only offer first-class hospitality but have also become emblematic destinations in their respective cities. Luxury tourism is booming, with an estimated 40% of high-income travelers engaging in this type of tourism, seeking experiences that go beyond the ordinary. These luxury accommodations provide unique experiences, attracting travelers from all over the world who are looking for something truly unforgettable and exclusive. One success story is the Burj Al Arab Jumeirah in Dubai, which redefines the concept of exclusivity with its iconic sail-shaped structure and private island location. With its two-story suites, 24/7 butler service, and transport options via helicopter or Rolls-Royce, this hotel offers an unparalleled level of service that transforms each stay into an experience of extreme luxury. On the other hand, in New York, The Plaza Hotel continues to be a symbol of American glamour and history, drawing guests in search of a classic experience in the heart of Manhattan. These destinations not only exemplify exclusivity but also integrate a business strategy that transforms hospitality into a high-value product. The key to success in the luxury tourism sector lies in developing unique experiences that align with the expectations of
Success Stories in Sustainable Tourism: Best Practices That Transform Destinations
Today, sustainability has become a fundamental pillar across all industries, and the tourism sector is no exception. This sector is seizing the opportunity to adapt to new trends and consumer demands, as well as to the objectives set out in the 2030 Agenda and the Sustainable Development Goals (SDGs), promoting a green economy. Within this green economy framework, sustainable tourism emerges as a key strategy that goes beyond the environmentally conscious traveler. It is a model where the destination, acting as the host, aims to meet the needs of visitors and industries while preserving natural and cultural resources without compromising future generations. The United Nations (UN) outlines three core principles for sustainable tourism: Make optimal use of environmental resources. Respect the sociocultural authenticity of communities, including architecture and traditions, among others. Ensure long-term economic activities that help reduce poverty. In recent years, sustainable tourism has experienced significant growth. According to Statista, the ecotourism market, an integral part of sustainable tourism, reached over $196 billion in 2023. A report by Booking also revealed that 76% of travelers are interested in traveling more sustainably, showing a trend toward more conscious travel. In fact, the same report highlighted that 43% of travelers are willing to pay