How to promote the orange economy in communities
Have you ever wondered how to promote creativity and entrepreneurship in a sector that can transform the reality of a region? The answer lies in the fascinating and promising orange economy, a concept that is revolutionizing the way we see and approach economic and social development.
But what exactly is the orange economy or creative economy? It is the set of economic activities based on creativity, culture and knowledge.
Creativity and entrepreneurship are fundamental pillars of the orange economy and play a vital role in the development of communities. This time, I would like to present some examples of innovative projects so that you can be inspired, harness talent and transform it into a source of economic, social and cultural development.
Pietà Project (Peru): It is a high-quality ecological urban clothing project, which is made by men and women from prisons in Lima. Prisoners who are part of this project can receive a reduction in their sentence and a percentage for the sales of the brand.
Trash to Art (Brazil): This project transforms recyclable materials into works of art and unique products. Citizens collect and recycle materials such as plastic, glass, and paper to create sculptures, jewelry, and other art objects that are later sold.
The Recycled Orchestra (Paraguay): It is a musical project that uses instruments made from recycled materials, such as cans and plastic bottles. Through music, this project promotes sustainability, music education and community development.
Undoubtedly, the orange economy is a constantly changing scenario that is positioned as a catalyst for development, generating not only employment and wealth, but also a significant social and cultural impact. Fostering creativity and entrepreneurship in this sector is key to making the most of the opportunities it offers. It’s time to unleash your creativity, bring your ideas to life and be a part of this exciting revolution.
Consulted resources:
https://edition.cnn.com/2013/06/12/world/brazil-catadores-trash-treasure/index.html
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