Global Trends on the Cover of The Economist 2025
Before delving into this topic, which I must admit excites me, I cannot help but mention that The Economist is a media outlet of Scottish origin, founded over 100 years ago (1843). Over time, like any other business, it has adapted and evolved in response to emerging trends. Today, it features dedicated sections on key countries like the United States and China and covers a wide range of topics, including technology, geopolitics, finance, and economics. It is renowned for its objectivity, editorial independence, and timeliness. Additionally, its distinctive covers also set it apart.
Each year, The Economist releases its annual cover, which typically highlights global trends and topics of interest. These covers often focus on areas such as economics, politics, technology, and science, among other timely and relevant subjects. Undoubtedly, a significant part of the publication’s prestige stems from the accuracy of its predictions, which have garnered worldwide influence.
Leaders, students, professionals, and others eagerly anticipate these covers, as they often highlight critical issues that set the tone for the year ahead. A notable example is the 2020 cover titled “The Next Catastrophe (and How to Survive It)”, which was linked to the COVID-19 pandemic and its global impacts. These cover pages undoubtedly shape public perception and, in some cases, even influence financial markets and business decisions.
This year’s cover is titled “The World Ahead 2025”, and we are already seeing speculation on social media about some predictions that are beginning to unfold. Among the illustrations, we can discern hints of a potential new pandemic (especially considering the recent virus outbreak in China), a surge in sustainability through electric vehicles, geopolitical tensions involving countries like China, Russia, and the United States, and climate crises depicted by landscapes with pollution (something we have already witnessed, such as the wildfire in Los Angeles).
Clearly, it is valuable to examine these covers and analyze them in-depth, as they can be instrumental in strategic planning, helping to anticipate trends and take concrete actions that may impact both individuals and the business sector.
Spain as an Invaluable Enotourism Destination
Among Spain's many tourist attractions, its vineyards stand out as true gems. This was recently reaffirmed with the recognition of the Marqués de Riscal winery, awarded as the World’s Best Vineyard 2024. Enotourism in Spain has seen remarkable growth in recent years, leaving a significant mark on both its economy and culture. According to a report by SEGITTUR, Spain is home to the largest vineyard in the world, ranks as the third-largest global wine producer, and leads as the top exporter by volume. This sector plays a crucial role in employment and cultural identity, accounting for 2.2% of the national Gross Value Added (GVA) and generating approximately 425,000 jobs. Spain has successfully capitalized on these trends, drawing wine lovers and tasting enthusiasts alike. Initiatives such as Wine Routes and specialized fairs have been instrumental in diversifying and promoting enotourism, attracting millions of visitors annually.
Coworking: The Booming Market Every Entrepreneur Should Take Advantage
In recent years, we’ve witnessed a significant transformation in work models, particularly remote and hybrid work, which gained prominence between 2019 and 2020. This shift was largely a "forced" solution in response to the Covid-19 pandemic, as many businesses adopted these methods to continue operations, even in industries where the nature of work made remote operations challenging, such as certain areas in the financial sector that require stringent security measures. What began as a temporary measure has evolved into a permanent trend. In fact, hybrid and remote work have experienced growth of over +100% compared to previous years. According to a Forbes report, the coworking industry is projected to see impressive growth of up to +224% by the end of 2024. Notably, coworking spaces are not only used by digital nomads but are also becoming a cost-effective solution for companies seeking to optimize operational expenses with more flexible models. In 2024, several countries stand out for their remarkable growth in the coworking sector. The United States recorded a 2% increase during the second quarter of the year, while Spain showed an impressive 70% growth compared to 2023. Meanwhile, Mexico reported a 30% increase. These data underscore a clear opportunity: coworking is not just
Millionaire Opportunities: How Great Entrepreneurs Turned Needs into Profitable Businesses
It’s no secret that great businesses arise from needs reflected in our daily lives. In many cases, what starts as a "challenge" turns into a business opportunity. A few months ago, we discussed green businesses, which were born from environmental issues, affecting specific sectors, creating economic challenges, such as the case of sargassum and its impact on tourism. Today, I want to share the story of a young entrepreneur, yes, a young one, just 11 years old. Her name is Lily Born, and a few years ago, she developed a special cup known as the Kangaroo Cup, designed for people with Alzheimer’s. Before becoming a business proposal, her idea came from a personal need: her grandfather, who suffers from Parkinson’s disease and had difficulty doing simple things like drinking water. What started as a solution for her grandfather turned into an invention that has improved the lives of thousands of people. Lily Born’s case is a clear example of innovation, active listening, and observing current needs. Sometimes, we think innovation lies in something completely new, when, in reality, many times opportunities are in needs we have right in front of us that, for years, we haven’t noticed or used as a base