Building a Personal Brand in the Tourism Industry: Keys to Professional Success
I want to start by highlighting that, if I had to explain in a few words what personal branding, is, I would say it is the positioning and impression we leave on people. In other words, what do people think of when they hear my name? What topics do they associate me with? What needs would they come to me for? These key questions help define your personal brand.
With this clarified, I want to emphasize that nowadays, working on our personal brand, regardless of the sector you are in, is essential not only for positioning but also for marketing your skills and aptitudes, which benefits the services or products you represent, whether you are an entrepreneur or an employee.
In the tourism sector, where the customer experience is paramount, a strong personal brand not only positions you as an authority in the field but also allows you to connect more meaningfully with your audience and stakeholders, generating valuable connections.
Whether you are an investor, entrepreneur, or founder of a new project, having a well-defined personal brand will be useful for attracting clients and partners, thanks to the connection that this strategic group of people can provide.
Working on your personal brand not only has positive repercussions for you, but also significantly impacts the corporate brand of your business or workplace. For example, if you own a hotel and share your interest and passion for hospitality and sustainability through your personal brand, this can reinforce the audience’s perception of your hotel, linking it with sustainability issues due to this association.
In summary, developing and maintaining a strong personal brand is essential to stand out in the tourism industry, facilitating professional growth and generating valuable opportunities that benefit both your business and your career.
The Best Cities to Enjoy MICHELIN Restaurants
As Confucius once said, “to know how to eat is to know how to live,” a phrase that invites us to appreciate food both for the pleasure of enjoying a great dish and for the nutritional benefits it provides. Without a doubt, eating is a pleasure for many, so much so that the tourism sector has a category dedicated exclusively to it: gastronomic tourism. For travelers, gastronomic tourism is a strong motivation when considering a destination. According to a report by La República, a survey conducted by the travel website Booking revealed that 88% of respondents consider tasting local cuisine as one of the main reasons for choosing a destination. If traveling is on your agenda for the rest of the year, here are some top cities you might consider for a unique culinary experience, as they are renowned for their gastronomic offerings centered around Michelin-starred restaurants, which have gained much popularity. According to the latest figures published last year, Tokyo leads with 200 Michelin-starred restaurants, with ratings ranging from 1 to 3 stars. Following this, 9,706 km away, Paris has 130 Michelin stars. And to not leave it there, I also want to share two restaurants in each destination that, may
The Impact of the Orange Economy on the Development of Emerging Tourist Destinations
In recent years, I have witnessed the growth and significance of the orange economy, which has made a substantial contribution to the gross domestic product (GDP) of various countries. This is particularly notable in Latin America, where growth is evident in areas such as job creation and exports. Mexico is a standout example; according to a report published by Wortev Capital a few years ago, this industry accounted for 3.1% of national employment. Before continuing, it is essential to briefly review that when we refer to the “orange economy,” we are talking about creative and cultural industries that drive economic growth through job creation and social development while promoting creativity, innovation, art, and artistic expression. According to UNESCO, these industries represent 3% of the global GDP. The orange economy has a significant impact on tourist destinations, serving as a diversification mechanism that reduces reliance on traditional sectors. Among the emerging tourist destinations fostering this industry is Colombia, which has developed tourism routes in cities like Medellín and Bogotá, where urban areas have been revitalized, jobs were created, and local urban art, music, and cuisine have served as an attraction to international tourists. Another notable country is Brazil, where the orange economy is prominently
Green Business: Entrepreneurial Initiatives Addressing Sargassum
Every day, we become more vulnerable and impacted by the effects of climate change, which significantly affects countries and their economies. A prime example is the sargassum seaweed problem, a global issue that has greatly impacted tourism and the economies of various regions, particularly in coastal areas such as the Caribbean and the Gulf of Mexico. A clear illustration of the risk sargassum poses to the economy and tourism is Quintana Roo, Mexico. In 2019, its tourism activities saw a reduction of between 2.2% and 5% due to the arrival of sargassum. The impact on tourism is mainly due to the foul odors and unattractive appearance caused by the accumulation of sargassum, making it less appealing to tourists and local community. This situation also creates blockages and an obstacle for recreational activities such as swimming, diving, and snorkeling. Consequently, these factors negatively affect the economy by reducing the revenue generated from tourism-related visits and activities. Moreover, the investment in cleanup efforts involves significant and recurring costs to keep the area clean and appealing. Additionally, local fishing and businesses are affected due to fewer visits to restaurants, hotels, and shops nearby. In the Caribbean region, sargassum also poses a barrier to those engaged