Gastronomic tourism after the pandemic
Culinary tourism has as its main interest the consumer to get to know, experience gastronomy and culinary culture, from how certain foods are prepared, their origin to discovering new flavors and the elements that compose them. Without a doubt, gastronomy has become an important reason to visit a destination, in fact, according to the second Global Report on Gastronomy Tourism, gastronomy tourism offers enormous potential to stimulate local, regional and national economies, promoting sustainability and inclusion.
According to the Second Study of the Demand for Gastronomic Tourism, carried out by the consulting firm Dinamiza, it shows that in recent years 76.25% of Spaniards have made a trip with the intention of tasting different cuisines. This report shows that for 62.4% of these travelers, gastronomy greatly influences the choice of the destination of their trips, this being the main reason for their displacement.
According to the experts at the IV International Congress of Gastronomic Tourism, FoodTrex Spain 2021, gastronomic tourism will be one of the first sectors to recover in Spain, since it is better adapted to post-Covid traveler safety. According to the report in TecnoHotel, the post-Covid tourist bets on local gastronomy. Likewise, experts add that gastro-tourism will obtain better levels prior to the pandemic and will generate new jobs.
In conclusion, nations must bet on gastronomy as one of the pillars of post-Covid tourism, adding value to local products that, in addition to contributing to tourism, benefit the country’s economy. The traveler today takes into account the gastronomic route as contact with natural spaces and related experiences. In short, gastronomic tourism is gaining strength and prominence among travelers.
Success Stories: Restaurants as Tourism Catalysts
Attracting large audiences and driving tourism is a challenge, especially for those aiming to position a country or region as an appealing destination. Today, however, the influence of brands and figures on social media has fueled trends that draw tourists seeking unique experiences, from iconic dishes to haute cuisine concepts. A prime example of this phenomenon is Crumbl Cookies, a franchise that has harnessed TikTok’s viral power to become a coveted brand. These cookies, seen as authentic gifts, have not only gone viral but have also evolved into a high-demand, high-value franchise. Additionally, many exclusive restaurants and products from specific countries create even more allure, motivating tourists to travel specifically for an authentic experience. This trend is notable among millennials: according to a survey by App Marketplace News, 53% of respondents have visited or ordered from a restaurant they discovered on TikTok. Certain tourist destinations are also distinguished by their culinary specialties, which, in addition to generating cultural identity, can drive large-scale tourism. Mexico with its tacos, Japan with sushi and ramen, Italy with gelato, pizza, and pasta, and Peru with ceviche represent dishes that cross borders, while various restaurants in these countries have boosted the appeal of visiting these places. In
Top Destinations Known for the Most Exclusive Hotels
When discussing luxury tourism, certain hotels come to mind; these hotels not only offer first-class hospitality but have also become emblematic destinations in their respective cities. Luxury tourism is booming, with an estimated 40% of high-income travelers engaging in this type of tourism, seeking experiences that go beyond the ordinary. These luxury accommodations provide unique experiences, attracting travelers from all over the world who are looking for something truly unforgettable and exclusive. One success story is the Burj Al Arab Jumeirah in Dubai, which redefines the concept of exclusivity with its iconic sail-shaped structure and private island location. With its two-story suites, 24/7 butler service, and transport options via helicopter or Rolls-Royce, this hotel offers an unparalleled level of service that transforms each stay into an experience of extreme luxury. On the other hand, in New York, The Plaza Hotel continues to be a symbol of American glamour and history, drawing guests in search of a classic experience in the heart of Manhattan. These destinations not only exemplify exclusivity but also integrate a business strategy that transforms hospitality into a high-value product. The key to success in the luxury tourism sector lies in developing unique experiences that align with the expectations of
Success Stories in Sustainable Tourism: Best Practices That Transform Destinations
Today, sustainability has become a fundamental pillar across all industries, and the tourism sector is no exception. This sector is seizing the opportunity to adapt to new trends and consumer demands, as well as to the objectives set out in the 2030 Agenda and the Sustainable Development Goals (SDGs), promoting a green economy. Within this green economy framework, sustainable tourism emerges as a key strategy that goes beyond the environmentally conscious traveler. It is a model where the destination, acting as the host, aims to meet the needs of visitors and industries while preserving natural and cultural resources without compromising future generations. The United Nations (UN) outlines three core principles for sustainable tourism: Make optimal use of environmental resources. Respect the sociocultural authenticity of communities, including architecture and traditions, among others. Ensure long-term economic activities that help reduce poverty. In recent years, sustainable tourism has experienced significant growth. According to Statista, the ecotourism market, an integral part of sustainable tourism, reached over $196 billion in 2023. A report by Booking also revealed that 76% of travelers are interested in traveling more sustainably, showing a trend toward more conscious travel. In fact, the same report highlighted that 43% of travelers are willing to pay