How Hotels Prepare for the Christmas Peak Season
The Christmas season marks a period of intense activity for the hotel industry, as families and friends embark on journeys to celebrate the festivities.
According to an article from Travel Wise, a significant increase in demand has been recorded during the Christmas and New Year season in prominent global destinations. Specifically, the global hotel occupancy rate has already reached 23%, representing a 10% increase compared to the same period last year, as reported by Travel & Tour.
This growing demand underscores the importance for hotels to implement key strategies to ensure an exceptional experience for their guests during this special season. Below, I detail the essential practices that hotels adopt to stand out and efficiently respond to the Christmas demand.
Facility optimization
As a first step, hotels must ensure that their facilities are impeccable to welcome guests during the Christmas season. This process includes the cleaning and disinfection of rooms, the maintenance of common areas, and the incorporation of decorative elements in line with the festive spirit.
Special offers and promotions
With the aim of attracting guests, hotels implement exclusive offers and promotions during the Christmas season. These offerings may include discounts on rates, accommodation packages with complimentary breakfast, or free Christmas activities.
Additional staff hiring
To meet the growing demand, hotels hire additional staff during the Christmas season. This personnel reinforces tasks such as cleaning, customer service, and coordination of Christmas activities.
The addition of extra staff is crucial to ensuring efficient and professional service to all guests. This additional team contributes to maintaining the cleanliness of rooms, attending to guests’ needs, and coordinating various Christmas activities.
Planning Christmas activities
To enhance the guest experience, hotels design and offer a variety of Christmas activities. These may include special Christmas dinners, events tailored for children, and New Year’s Eve parties.
In summary, the careful preparation of facilities, the strategic offering of promotions, the hiring of additional staff, and the planning of festive activities are key elements that enable hotels not only to meet but exceed guest expectations during the Christmas peak season, always adding that extra touch of attention and quality to their services.
Consulted resources
https://www.littlehotelier.com/blog/get-more-bookings/hotel-peak-season/
https://www.assetpanda.com/resource-center/blog/how-hotels-prepare-for-the-holidays/
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