Is TikTok a new tool in the recovery of the tourism industry?
After more than a year of the beginning of a new “era” after the pandemic caused by Covid-19, the tourism sector has recorded impressive figures. Its growth after the reopening of businesses after the pandemic is undoubtedly notorious, but who is responsible for this growth?
Social networks play an important role in this evolution. During confinement, one of the social networks that grew exponentially was TikTok, and on this platform, in addition to being able to find entertainment content, there is informational and educational content.
The advantage of TikTok, unlike other social networks, is the ease with which a video can get huge reach. According to the TikTok portal, in July 2021 the trends on its platform were around # hashtags, especially those linked to tourism and travel. Among the most prominent and viral hashtags is #Travel with more than 43.7 billion views and #Holidays with more than 29 million views.
Users who create and those who consume these types of content often share reviews and/or tours of the places they visit, such as restaurants and hotels. These are made organically, so they tend to have more credibility with consumers. That said, what are you waiting for to generate content for your business?
The Importance of Building Lasting Connections: An Essential Strategy for Business Growth
Building authentic and strategic connections becomes essential for entrepreneurs with long-term projections. Beyond traditional professional encounters, this process is about intentional, ongoing practice that opens doors to new knowledge, business insights, and exclusive opportunities. Genuine connections with professionals across various sectors not only enrich business vision but also strengthen resilience and adaptability to market changes—crucial aspects for sustained success. In this context, the right connections can become an invaluable source of ideas, innovations, and resources that fuel mutual growth. Moreover, strengthening a professional network requires identifying those with whom to collaborate purposefully along the business journey. This means going beyond immediate contacts to include sectors or profiles that, while different, can be strategically complementary. For many entrepreneurs, this diversity in connections broadens business reach, offers a more holistic perspective, and facilitates access to opportunities that might otherwise be out of reach. Maintaining and adding value to each relationship over time is key to building this network sustainably. The focus is not only on what others can offer but also on how one can contribute meaningfully whether through active listening, supporting shared initiatives, joint projects, or exchanging specialized knowledge.
Success Stories: Restaurants as Tourism Catalysts
Attracting large audiences and driving tourism is a challenge, especially for those aiming to position a country or region as an appealing destination. Today, however, the influence of brands and figures on social media has fueled trends that draw tourists seeking unique experiences, from iconic dishes to haute cuisine concepts. A prime example of this phenomenon is Crumbl Cookies, a franchise that has harnessed TikTok’s viral power to become a coveted brand. These cookies, seen as authentic gifts, have not only gone viral but have also evolved into a high-demand, high-value franchise. Additionally, many exclusive restaurants and products from specific countries create even more allure, motivating tourists to travel specifically for an authentic experience. This trend is notable among millennials: according to a survey by App Marketplace News, 53% of respondents have visited or ordered from a restaurant they discovered on TikTok. Certain tourist destinations are also distinguished by their culinary specialties, which, in addition to generating cultural identity, can drive large-scale tourism. Mexico with its tacos, Japan with sushi and ramen, Italy with gelato, pizza, and pasta, and Peru with ceviche represent dishes that cross borders, while various restaurants in these countries have boosted the appeal of visiting these places. In
Top Destinations Known for the Most Exclusive Hotels
When discussing luxury tourism, certain hotels come to mind; these hotels not only offer first-class hospitality but have also become emblematic destinations in their respective cities. Luxury tourism is booming, with an estimated 40% of high-income travelers engaging in this type of tourism, seeking experiences that go beyond the ordinary. These luxury accommodations provide unique experiences, attracting travelers from all over the world who are looking for something truly unforgettable and exclusive. One success story is the Burj Al Arab Jumeirah in Dubai, which redefines the concept of exclusivity with its iconic sail-shaped structure and private island location. With its two-story suites, 24/7 butler service, and transport options via helicopter or Rolls-Royce, this hotel offers an unparalleled level of service that transforms each stay into an experience of extreme luxury. On the other hand, in New York, The Plaza Hotel continues to be a symbol of American glamour and history, drawing guests in search of a classic experience in the heart of Manhattan. These destinations not only exemplify exclusivity but also integrate a business strategy that transforms hospitality into a high-value product. The key to success in the luxury tourism sector lies in developing unique experiences that align with the expectations of