Millionaire Opportunities: How Great Entrepreneurs Turned Needs into Profitable Businesses
It’s no secret that great businesses arise from needs reflected in our daily lives. In many cases, what starts as a “challenge” turns into a business opportunity. A few months ago, we discussed green businesses, which were born from environmental issues, affecting specific sectors, creating economic challenges, such as the case of sargassum and its impact on tourism.
Today, I want to share the story of a young entrepreneur, yes, a young one, just 11 years old. Her name is Lily Born, and a few years ago, she developed a special cup known as the Kangaroo Cup, designed for people with Alzheimer’s. Before becoming a business proposal, her idea came from a personal need: her grandfather, who suffers from Parkinson’s disease and had difficulty doing simple things like drinking water. What started as a solution for her grandfather turned into an invention that has improved the lives of thousands of people.
Lily Born’s case is a clear example of innovation, active listening, and observing current needs. Sometimes, we think innovation lies in something completely new, when, in reality, many times opportunities are in needs we have right in front of us that, for years, we haven’t noticed or used as a base to create new ideas or even improve existing ones.
Spain as an Invaluable Enotourism Destination
Among Spain's many tourist attractions, its vineyards stand out as true gems. This was recently reaffirmed with the recognition of the Marqués de Riscal winery, awarded as the World’s Best Vineyard 2024. Enotourism in Spain has seen remarkable growth in recent years, leaving a significant mark on both its economy and culture. According to a report by SEGITTUR, Spain is home to the largest vineyard in the world, ranks as the third-largest global wine producer, and leads as the top exporter by volume. This sector plays a crucial role in employment and cultural identity, accounting for 2.2% of the national Gross Value Added (GVA) and generating approximately 425,000 jobs. Spain has successfully capitalized on these trends, drawing wine lovers and tasting enthusiasts alike. Initiatives such as Wine Routes and specialized fairs have been instrumental in diversifying and promoting enotourism, attracting millions of visitors annually.
Coworking: The Booming Market Every Entrepreneur Should Take Advantage
In recent years, we’ve witnessed a significant transformation in work models, particularly remote and hybrid work, which gained prominence between 2019 and 2020. This shift was largely a "forced" solution in response to the Covid-19 pandemic, as many businesses adopted these methods to continue operations, even in industries where the nature of work made remote operations challenging, such as certain areas in the financial sector that require stringent security measures. What began as a temporary measure has evolved into a permanent trend. In fact, hybrid and remote work have experienced growth of over +100% compared to previous years. According to a Forbes report, the coworking industry is projected to see impressive growth of up to +224% by the end of 2024. Notably, coworking spaces are not only used by digital nomads but are also becoming a cost-effective solution for companies seeking to optimize operational expenses with more flexible models. In 2024, several countries stand out for their remarkable growth in the coworking sector. The United States recorded a 2% increase during the second quarter of the year, while Spain showed an impressive 70% growth compared to 2023. Meanwhile, Mexico reported a 30% increase. These data underscore a clear opportunity: coworking is not just
Where is Tourism Leading? Tourist Trends for 2025
With only a few days left to close the year, I take this opportunity to reflect on the trends in key sectors with a global economic impact, such as tourism. In this article, I invite you to analyze the aspects that will endure and the trends that will define tourism in 2025. In Europe, according to data provided by Zurab Pololikashvili, Secretary-General of UN Tourism, regions like Europe, Africa, and the Middle East experienced significant growth, reaching remarkable figures after the pandemic. This trend will continue, and in Latin America and the Caribbean, although at a slower pace, a recovery is also being recorded. In the case of the Caribbean, growth is expected to rise due to the increased demand for cruises. In fact, as cited by the UN, 2024 was a positive year for the tourism industry, with a total of 1.1 billion tourists traveling to international destinations, representing a 98% recovery to pre-pandemic levels. These data are crucial for analyzing trends because, as I have pointed out in other articles, travelers' habits and consumer decisions are shaped by emerging factors. A few months ago, we discussed sustainable tourism and saw how this factor has become essential when choosing a destination.