As we move through 2024, it becomes increasingly clear that we are edging closer to a futuristic world where technology and sustainability redefine the traveler experience. With artificial intelligence, the implementation of robots and chatbots, augmented reality, and the unwavering consumer demand for sustainable practices and holistic wellness, the hotel industry will continue to grow, adapting to new guest expectations and approaches. Here's a sneak peek at the key hotel trends that will be in the spotlight. Personalized and contactless customer experience According to a report by Exploding Topics, 71% of travelers show a greater willingness to stay in hotels that offer self-service technology. Additionally, a 2020 study by Criton revealed that 80% of travelers prefer using an app for processes like check-in and check-out, room service requests, and communication with hotel staff. These data clearly indicate that guests value experiences that allow them to access personalized amenities and services efficiently and without physical contact. An initiative exemplifying this trend towards contactless experience is digital concierges. A notable case is Ivy, the digital concierge developed by GoMoment, present in hotels ranging from the Venetian Las Vegas to various Holiday Inns worldwide. Ivy has interacted with over 50 million guests, providing answers to questions, handling