Hotel Trends to Watch in 2024

As we move through 2024, it becomes increasingly clear that we are edging closer to a futuristic world where technology and sustainability redefine the traveler experience. With artificial intelligence, the implementation of robots and chatbots, augmented reality, and the unwavering consumer demand for sustainable practices and holistic wellness, the hotel industry will continue to grow, adapting to new guest expectations and approaches.

Here’s a sneak peek at the key hotel trends that will be in the spotlight.

Personalized and contactless customer experience

According to a report by Exploding Topics, 71% of travelers show a greater willingness to stay in hotels that offer self-service technology. Additionally, a 2020 study by Criton revealed that 80% of travelers prefer using an app for processes like check-in and check-out, room service requests, and communication with hotel staff. These data clearly indicate that guests value experiences that allow them to access personalized amenities and services efficiently and without physical contact.

An initiative exemplifying this trend towards contactless experience is digital concierges. A notable case is Ivy, the digital concierge developed by GoMoment, present in hotels ranging from the Venetian Las Vegas to various Holiday Inns worldwide. Ivy has interacted with over 50 million guests, providing answers to questions, handling room service requests, and facilitating payments and check-out processes through IvyPay.

Environmental sustainability

Sustainability will continue to be a vital element in hotel strategies, emphasizing the importance of three key aspects: people’s well-being, environmental preservation, and financial profitability. Commitment to practices that care for the environment, promote social responsibility, and ensure economic viability is no longer considered solely an ethical choice but also an option proving to be economically beneficial, as it increasingly influences consumer travel decisions.

In’s latest annual sustainability survey, 73% of participants expressed their intention to opt for a more eco-friendly approach to their travels. This percentage represents a 10 percent increase compared to the 2021 results.

Artificial intelligence (AI) and automation

When discussing trends reshaping the hotel industry, it’s impossible to overlook the crucial role of technology. In 2024, we’ll see significant advancements in incorporating technologies like artificial intelligence (AI), the Internet of Things (IoT), virtual reality (VR), and augmented reality (AR).

AI-powered chatbots and virtual assistants will become a common presence in customer service, especially in hotels, streamlining booking processes, reducing wait times, and offering personalized recommendations. These AI applications in hospitality are virtually limitless and are poised as the leading technological trend driving sector transformation in the coming years.

Adaptation to cultural trends

Hotels must stay abreast of cultural and social trends that may impact the industry. This includes considering changing traveler demands, such as the growing importance of health and wellness, inclusivity and diversity in hospitality, as well as hygiene and cleanliness expectations in the post-COVID-19 era. Flexibility and adaptability will be essential to meet the ever-evolving needs of customers.

In conclusion, the key to staying relevant in this ever-evolving industry not only lies in adapting to these trends but also in deeply understanding how consumers are moving today. Those who can effectively meet these demands will be better positioned to maintain and enhance their relevance in the constantly evolving market.