With the emergence of globalization, the tourism market is becoming increasingly competitive and challenging, the hotel industry is growing exponentially, causing brands to focus on the growth and advancement of their hotels. Thanks to this, hotel brands concentrate their market management on internationalization strategies that promotes the development of their brands in different geographical locations, offering new products and services according to the resources that serve as opportunities. In the hotel industry, market share complicates the distinction of the products and services offered by hotels, causing hotel chains to base their internationalization strategy on management contracts and franchises. This strategy consists of the union of companies with the same level of production to achieve a higher level of reach, distribution and sales in the market. According to this, internationalization has a number of benefits for hotel brands, I will mention some of them below: Competition is reduced, while national and regional prestige is gained. Access to new markets and consumers globally. Resource costs are reduced. Increase the list of suppliers and shareholders by having so much power in the market. Economies of scale are taken advantage of. A good example of a star hotel brand at an international level is the Hilton Hotel & Resorts