Hospitality

The international expansion of hotel brands

With the emergence of globalization, the tourism market is becoming increasingly competitive and challenging, the hotel industry is growing exponentially, causing brands to focus on the growth and advancement of their hotels.

Thanks to this, hotel brands concentrate their market management on internationalization strategies that promotes the development of their brands in different geographical locations, offering new products and services according to the resources that serve as opportunities.

In the hotel industry, market share complicates the distinction of the products and services offered by hotels, causing hotel chains to base their internationalization strategy on management contracts and franchises.

This strategy consists of the union of companies with the same level of production to achieve a higher level of reach, distribution and sales in the market.

According to this, internationalization has a number of benefits for hotel brands, I will mention some of them below:

  • Competition is reduced, while national and regional prestige is gained.
  • Access to new markets and consumers globally.
  • Resource costs are reduced.
  • Increase the list of suppliers and shareholders by having so much power in the market.
  • Economies of scale are taken advantage of.

A good example of a star hotel brand at an international level is the Hilton Hotel & Resorts of the Hilton Worldwide company, with a presence in 124 countries and 584 locations in total. At this rate, the company has become the leading hotel chain in the market, establishing its five brands (Hilton, Waldorf Astoria, Conrad, Embassy Suite and DoubleTree by Hilton) worldwide.

As we can see, internationalization is a market strategy that gives way to many opportunities. However, let us not forget that there are also disadvantages, including the tourism sector is very sensitive to the interrelationships that countries have with each other and the political, social and economic situation that each one of them experiences.

 

Resources consulted

https://www.ihcshotelconsulting.com/es/blog/presencia-internacional-de-los-hoteles-como-se-consigue/ 

https://tecnohotelnews.com/2022/04/cadenas-hoteleras-mas-exitosas-del-mundo/ 

By
0
, , , , ,
RELATED POSTS
Hospitality

In recent years, we have witnessed an intriguing evolution in the hotel industry, an evolution that seamlessly merges the line between work and leisure. Co-working spaces in hotels represent a progressive response to the growing demands of the modern traveler. As an experienced businessman with a keen eye for emerging trends, I have closely watched the rise of this phenomenon and its promising growth trajectory. Let's dive into the details, supported by data and insights, to better understand how co-working spaces in hotels are shaping the future of travel and work. The Rise of the Digital Nomad The concept of digital nomadism – working remotely while traveling the world – has gained substantial traction over the last decade. A report by MBO Partners found that there were 10.9 million American digital nomads in 2020, a 49% increase from the previous year. By 2023, this figure increased by 131% to 17.3 million workers who describe themselves as digital nomads currently. This surge in digital nomadism has prompted the hotel industry to innovate, leading to the creation of hotel co-working spaces. Co-working Spaces in Hotels: A Growing Trend Hotels around the world are beginning to realize the potential of integrating co-working spaces into their amenities. A study by

Hospitality

In the broad spectrum of global tourism, travelers' preferences play a decisive role in the development and popularity of tourist destinations. Europe and Latin America, each with their distinctive characteristics, have adapted their offerings to satisfy the interests and demands of international tourists. Europe and Latin America are regions with an unparalleled demand for tourists, but what do travelers really look for when choosing between Europe and Latin America? Europe: Culture and History Europe continues to be a magnet for travelers seeking a deep cultural and historical immersion. According to a study by the European Tour Operators Association, travelers choose Europe for its rich cultural heritage, iconic monuments and museums, and the opportunity to experience a diversity of cultures in close proximity. Cities like Paris, Rome, and Barcelona lead the preferences thanks to their unique blend of art, history, and gastronomy. Sustainability is also becoming a crucial factor. With a growing number of tourists concerned about the environmental impact of their travels, destinations like Amsterdam and Copenhagen that promote sustainable tourism practices are gaining popularity. These cities not only offer a rich cultural experience but also allow travelers to maintain an ecological approach. Latin America: Adventure and Nature Meanwhile, Latin America attracts those in search

Hospitality

Imagine closing your eyes and upon opening them, you find yourself planning your next adventure. This isn't just a fleeting desire, but a reflection of a lifestyle that's gaining momentum among younger generations. Today, Generation Z and Millennials are redefining what it means to travel, infusing their values, preferences, and technology into the heart of their travel experiences. This article offers a detailed look at these emerging habits, starting from the travel behaviors and preferences of these generations. One of the most notable characteristics of Generation Z and Millennials is their focus on frequent travel, prioritizing experiences and adventures over the accumulation of material goods. This inclination reflects a broader desire to live fully and collect moments instead of objects. Sustainability: A Key Factor Sustainability, as in other sectors, is a critical element in the decisions of Generation Z and Millennials. These generations prefer brands and companies that demonstrate a genuine commitment to sustainability and social responsibility. According to an article in Conciencia Eco, Generation Z has shown a strong commitment to the environment and social change, even influencing the consumption decisions of previous generations towards more sustainable options. A global study indicates that 85% of consumers have changed their purchasing habits in favor