The hotel industry is rapidly evolving and with it, the technology. For this new year, major transformations are expected at the technological level that will modify the operation of many sectors, optimizing services and customer experiences. Today, I will talk to you especially about the main technological innovations that the hotel industry will experience this 2023. As a result of the new technologies that are emerging, it is becoming way more challenging to satisfy the expectations and demands of consumers, due to this, the hotel sector has the responsibility and need to keep up to date with new technological trends and  adapt to them to provide a more personalized experience to customers and not failing on the face of the competition. In this sense, I will point out some of the main technological trends that the hotel industry offers and that transform the way they provide exclusive experiences to their guests. Contactless payments. This technological trend is very relevant, as it simplifies the transaction process, making it much more convenient and faster. The hotel industry, like many others, has considerably benefited  from the technology of mobile phones and wearables, enjoying the advantage that customers can make their payments without the need to carry