Wellness is the new luxury in hotels
We live in an era where the awareness of well-being and health has become a guiding light in our daily decisions, and the COVID-19 pandemic, with its undeniable influence, has acted as a catalyst in how we perceive and value these aspects in our everyday lives, even influencing our choices when planning trips or vacations. According to a report by Grand View Research, the global wellness tourism market reached a value of $814.6 billion in 2022, with a projected steady annual growth of 12.42% from 2023 to 2030. Furthermore, the Wellness Tourism Market Outlook from Fact MR predicts this market to reach $2.3 trillion by the end of 2033, starting from $880 billion in 2023. Beyond the COVID-19 pandemic, social media plays a pivotal role in the evolution of this ongoing trend towards well-being. Influencers, well-known figures, and enthusiasts worldwide share their experiences in yoga, meditation, healthy eating, and self-care during their vacations, directly influencing travelers' expectations and reshaping not only what we expect from the destinations we visit but also what we demand from hotels. Just over a fifth (21%) of global travelers are currently traveling for health and wellness reasons, according to a 2022 Travel Trends study conducted by the luxury
Social Entrepreneurs: Inspiring Stories of Ventures Generating a Positive Impact on Society
In a world full of social and environmental challenges, there is a special group of brave and visionary individuals who are changing the business game. These are the social entrepreneurs, passionate people who use their leadership skills to tackle urgent issues and generate a positive impact on society. Their inspiring stories invite us to dream big and show us that it is possible to combine business with a higher purpose. Join me as I share some of these stories, which, regardless of the passage of time, are among the best ones in my opinion. D.Light In 2007, Sam Goldman and Ned Tozun founded d.light with a clear goal in mind: to provide accessible and sustainable energy to electricity-deprived communities worldwide. Through the manufacturing and distribution of affordable solar lamps, they have illuminated the homes of millions of people, reducing dependence on dangerous and costly lighting sources like kerosene lamps. Thanks to the work of d.light, the quality of life has improved in numerous communities across more than 60 countries. Grameen Bank Muhammad Yunus, the Nobel Peace Prize laureate, founded Grameen Bank in Bangladesh with the aim of combating poverty through the provision of microcredit. Yunus' innovative approach has enabled low-income individuals to access financing for