The Growing Demand for Vegan Options in the Gastronomy Industry

At the crossroads of culinary innovation and evolving consumer preferences, the gastronomy industry finds itself in an unprecedented transformation. In this article, I am pleased to address the growing demand for vegan options, a phenomenon that extends beyond being a passing trend and solidifies itself as an essential element for the future of the sector.

According to a report by EMR Expert Reports, the vegan food sector recorded a significant value, surpassing $24.59 billion in 2022. Projections indicate steady growth, with an estimated CAGR of 10.1% between 2023 and 2028. It is anticipated that by 2028, this market will have exceeded $43.8 billion, showcasing sustained momentum in the preference for such food options.

Similarly, data from Research and Markets confirms this trend, revealing that the vegan food market reached a value of over $37.93 billion in 2022, projecting robust growth with the expectation of reaching over $71.26 billion by the year 2030.

With that said, the growth of vegan cuisine in the gastronomy industry is driven by several factors, including the rise in awareness of healthy diets, growing concerns about sustainability and the environment, as well as the integration of technological advances in food, that have led to the development of plant-based alternatives to meat and dairy, making a significant contribution to the market.

According to Statista, approximately 22% of the global population follows a vegetarian diet, while around 13.4% identifies as vegan. Countries like India, China, the United States, the United Kingdom, and Germany lead the participation in this market. In contrast, in Latin America, the representation is more modest, ranging between 1.5% and 2%.

Indeed, times have changed. The contemporary consumer no longer seeks mere sustenance, but experiences that resonate with their values. The demand for vegan options reflects an evolution in the diner’s behavior, a desire for alignment between their dietary choices and their deeper convictions.

Today, visionary gastronomic businesses not only respond to an existing demand but also lead a transformation. In addition to meeting consumer needs, the integration of vegan options sets the tone for redefining the very essence of the gastronomic experience.

Looking to the future, an intriguing question arises: will this rise in demand for vegan options continue? The answer seems affirmative, supported not only by personal preferences but by a continuously expanding market. The projection of ongoing growth poses challenges and opportunities for the gastronomy industry, prompting reflection on how to adapt and capitalize on this evolution in dietary preferences.


Consulted resources: