The Middle East: A growing luxury travel destination.
Last year, the size of the luxury tourism industry exceeded $17 billion in the United States. Despite setbacks from years of the pandemic, the market is still growing and on pace to be worth more than $82 billion by 2030.
This huge growth is driven, in part, by big sporting events (think Super Bowl packages), baby boomers spending more money to travel with their loved ones, and millennials with disposable income. However, a large part of the industry’s success also comes from an increased demand for safari and other animal-watching experiences in the Middle East and North Africa (also known as the MENA region).
While MENA’s outdoor activities are fueling the boom, the Middle East also has much more to offer both leisure and business travelers. From stunning architecture to world-class meals and five-star hotels, this region is becoming a hotspot in luxury travel–and the hospitality industry is taking notice.
This year, several new luxury hotels have opened all across the Gulf countries. Now, travelers with their eyes on the Middle East have their pick of the newest high-end properties. Whether it’s the Ritz Carlton Amman (which happens to be the brand’s first hotel in Jordan), the Nobu Hotel Riyadh in Saudi Arabia, or the Jumeirah Muscat Bay in Oman, there’s no shortage of luxury accommodations.
New York City’s iconic Waldorf Astoria is another brand with its eye on the Middle East. The upscale Hilton chain recently debuted the Waldorf Astoria Kuwait, located in the country’s capital city. Complete with a 13,000 square feet spa, a library, multiple restaurants, and more, the newest Waldorf Astoria was modeled after the original Big Apple location. The 200-room hotel is also home to 44 suites, including the top floor’s 3,700 square feet Royal Suite.
Inspired by growth in the region, Hyatt is also expected to follow suit. The Grand Hyatt Kuwait, the country’s first Grand Hyatt, is set to fully open at the end of the year after partially opening this summer.
The company already has 28 properties in the Middle East and plans to open seven more within the next three years. One of those properties is Saudi Arabia’s Miraval The Red Sea, which will be the first time a Miraval resort opens outside of the United States.
Hospitality giant Hyatt credits their MENA expansion to increased demand for both leisure and business travel in the area. Large events, like the 2022 FIFA World Cup in Qatar, have also made the region an attractive spot for new properties.
If Hilton and Hyatt are eyeing the Middle East, it should be no surprise that Marriott is also increasing its presence in the region. In fact, Marriott International recently announced it will open more than 20 new properties throughout the Middle East by the end of next year. Driven by a high demand for luxury tourism, Saudi Arabia will be home to six of those new properties. Tourists can also expect to see new Marriott hotels in Qatar, the United Arab Emirates, Oman, and Kuwait.
As comfort continues to drive the increase in luxury travel among millennials and baby boomers, it is a good investment for the hospitality industry to take note in growingly popular destinations. Especially as big names like Hilton and Marriott are getting in on the trend.
From Plate to Passport: The Most Exclusive Culinary Experiences of 2024
Luxury gastronomic tourism is emerging in 2024 as a standout trend, transforming the way travelers experience the world. In a setting where more people are seeking authentic and exclusive experiences, gastronomy becomes the ideal gateway to connect deeply with local culture. For those who value details, luxury tourism offers much more than exceptional dishes; it’s a journey through flavors, stories, and traditions. In iconic destinations like France, Italy, and Japan, dinners at Michelin-starred restaurants are more than a meal: they are carefully orchestrated events that allow visitors to experience the talent and creativity of renowned chefs. This level of exclusivity, where each dish tells a story, is a form of luxury that especially appeals to the curious traveler. Additionally, cooking classes and wine tours provide an opportunity to experience gastronomy in a hands-on and personalized way. In my opinion, this combination of haute cuisine with interactive activities is ideal for those who wish to explore a place with all their senses. Visits to wineries in regions like La Rioja or Napa Valley allow guests to appreciate the art of winemaking, while sustainable gastronomic experiences reflect an increasingly important ethical and environmental commitment in the industry. Luxury gastronomic tourism, with its focus on authenticity
Trends in Sustainable Tourism Investments 2024
Sustainability has evolved becoming a strategic key in tourism. In 2024, investments in sustainable tourism are focused on promoting low-impact environmental experiences that generate value for local communities. As an observer of this sector, it’s exciting to see how these investments not only address current demands but also envision a tourism model that balances economic growth with environmental respect. The demand for authentic and wellness-focused experiences is becoming increasingly relevant. Investors are betting on wellness retreats, nature-based activities, and cultural experiences. This approach not only enriches tourism but also enables a deeper connection with each destination’s identity, offering something unique and environmentally respectful. The shift toward renewable energy in tourism infrastructure is booming, promoting destinations that minimize their carbon footprint. This commitment to sustainability is key, positioning the industry as a leader compared to others. By reducing resource consumption, destinations become more attractive and aligned with the values of today’s travelers. These implementations not only benefit the environment, but also support the local economy throughout the year. It is certainly an example of how companies can adapt to reduce their impact without losing profitability.
Destinations of the Most Exclusive Latin American Bars
Latin America has established itself as an epicenter of global mixology, with bars that stand out not only for their innovative offerings but also for the ambiance and design that make them luxurious experiences. The curiosity to explore these destinations is almost inevitable for those like me who seek to discover talent, creativity, and local traditions through cocktails. From a business perspective, it is fascinating to see how these venues have successfully blended cultural identity with high-end mixology, creating a product that appeals not only to locals but also to an international audience. These exclusive destinations appear on top international award lists and are must-visit stops for mixology enthusiasts and travelers in search of unique spots, reinforcing the investment and expansion potential that businesses of this caliber have on a global scale. Handshake Speakeasy – Mexico City; Mexico Located in Colonia Juárez, this bar holds the title of Best Bar in the World in 2024. Handshake Speakeasy has gained global attention for its signature cocktails in an atmosphere reminiscent of the elegance of the 1920s. Guests enjoy an elevated mixology experience where each drink is meticulously crafted and presented. Tres Monos – Buenos Aires, Argentina; This iconic bar in the Palermo neighborhood