Grupo Xcaret Success Story
Tourism is a cornerstone of the Mexican economy, and one of the standout destinations in this industry is the stunning Riviera Maya. In this setting, Grupo Xcaret, a 100% Mexican company and a leader in sustainable tourism, has grown alongside this region for 30 years, developing a portfolio of seven natural parks: Xcaret, Xel-Há, Xenses, Xoximilco, Xavage, Xplor, and Xplor Fuego, along with three tours of archaeological sites and 900 rooms offered at the Hotel Xcaret México. Thanks to this, in 2019, it achieved a remarkable milestone, amassing four million visitors since its inception. In this regard, Xcaret's success is due to a combination of factors, with a focus on sustainability, excellence in customer service, and innovation being among the most prominent. The importance of sustainability: Grupo Xcaret has led the way in sustainability by blending entertainment offerings with environmental conservation. Its natural parks stand as a testament to this commitment, allowing visitors to enjoy the beauty of the Riviera Maya while becoming aware of the importance of protecting it. However, this commitment extends beyond nature preservation; it also encompasses the promotion of Mexico's rich culture. Every experience at a Xcaret park is infused with authenticity and national pride. Visitors can immerse
The new era of luxury sustainability in hospitality
We have been discussing how 2023 is the year of sustainability across all sectors. However, this time, I am pleased to address a crucial aspect of this paradigm shift: sustainability in the hotel industry applied to luxury, which translates into the pursuit of a balance between exclusive comfort and environmental responsibility. That said, hotel sustainability is not a trend but a solid commitment to preserving the environment and the local community. Incorporating this concept into luxury goes beyond a mere "green" label and manifests in specific practices aimed at reducing the environmental and social impact of the hotel industry. Eco-Luxury stands as an example of industry progress, reflecting the increasing awareness among both hoteliers and travelers. The integration of sustainable practices in the luxury sector is not only appealing to environmentally conscious travelers but also contributes to preserving local traditions, supporting community livelihoods, and ensuring the conservation of natural resources for future generations. Growing trend and market data According to Facts and Factors, the global luxury hotel market was valued at approximately $95.11 billion in 2021 and is expected to reach $160.48 billion by 2028, with a compound annual growth rate (CAGR) of about 4.95% between 2022 and 2028. On the other hand, according to
Wellness is the new luxury in hotels
We live in an era where the awareness of well-being and health has become a guiding light in our daily decisions, and the COVID-19 pandemic, with its undeniable influence, has acted as a catalyst in how we perceive and value these aspects in our everyday lives, even influencing our choices when planning trips or vacations. According to a report by Grand View Research, the global wellness tourism market reached a value of $814.6 billion in 2022, with a projected steady annual growth of 12.42% from 2023 to 2030. Furthermore, the Wellness Tourism Market Outlook from Fact MR predicts this market to reach $2.3 trillion by the end of 2033, starting from $880 billion in 2023. Beyond the COVID-19 pandemic, social media plays a pivotal role in the evolution of this ongoing trend towards well-being. Influencers, well-known figures, and enthusiasts worldwide share their experiences in yoga, meditation, healthy eating, and self-care during their vacations, directly influencing travelers' expectations and reshaping not only what we expect from the destinations we visit but also what we demand from hotels. Just over a fifth (21%) of global travelers are currently traveling for health and wellness reasons, according to a 2022 Travel Trends study conducted by the luxury
Why the beverage industry continues to experience sustained growth and the key industry trends
The beverage industry, particularly the alcoholic beverages market, is maintaining steady growth, fueled by a range of factors influencing consumer preferences and emerging trends. In this context, I am pleased to examine why the beverage industry continues to thrive, taking into consideration some of the trends shaping the sector. The market for alcoholic beverages is astonishing in its magnitude. According to Statista data, revenues in the alcoholic beverages market reached an impressive figure of $1,609.00 billion in 2023, and it is projected to experience annual growth of 5.42% until 2027. An interesting highlight from the report is that the largest market segment is that of beer, representing a market volume of $610.00 billion in 2023. Consumer preferences play a pivotal role in this growth. According to data presented in the report, the demand for unique and premium alcoholic beverages is consistently rising globally, with consumers willing to invest more in high-quality products that offer distinctive flavors and experiences. This has led to an increase in the demand for craft beers and artisanal spirits, as well as limited-production wines, demonstrating that consumer palates' sophistication has also boosted the popularity of premium alcoholic beverages. According to the Distilled Spirits Council of the United States, in
How are TikTok Trends Affecting the Eating Habits of the New Generation?
We live in a constantly evolving digital era where social media has transformed the way we communicate, consume content, and yes, even how we eat. Among these platforms, TikTok has stood out as a cultural phenomenon, especially among the younger generation. It's no surprise to announce that TikTok has become one of the most influential social networks. In just two years, it has become one of the social networks with the most active users and recorded a revenue of over $9 billion in 2022 alone. But beyond dance and entertainment videos, TikTok has proven to be fertile ground for exploring the world of food and beverages. According to data from News Room TikTok, 68% of TikTok users have discovered a food or beverage brand by seeing it on the platform, and 46% have purchased a food or beverage product after seeing it on TikTok. Furthermore, 72% of these purchases were unplanned. One of the most notable ways TikTok is affecting eating habits is through viral food trends. Videos featuring clever and delicious recipes can go viral in a matter of hours. The result? Users, mostly young people, feel the need to try these culinary creations for themselves. For example, the "TikTok bread" recipe,
The Evolution of Tourism and Hotel Performance in the Post-Pandemic World
The world of tourism and the hotel industry have witnessed a remarkable evolution in recent years, especially in the context of a world marked by the COVID-19 pandemic. According to the latest World Tourism Barometer from the World Tourism Organization (UNWTO), international tourist arrivals in the first quarter of 2023 have reached an impressive 80% of pre-pandemic levels, compared to the same period in 2019. This 86% growth from the previous year reflects the ongoing strength of international tourism, with approximately 235 million tourists traveling internationally during the first three months of the year. In this dynamic context, hotels play a fundamental role as they have had to adapt and evolve to meet the changing demands of travelers while providing memorable experiences. Emerging tourism trends As we have discussed on previous occasions, sustainability has become a key aspect of tourism in 2023. Travelers are increasingly concerned about the environmental and societal impact of their trips, charting new paths to destinations that not only captivate their imagination but also contribute to environmental conservation. Concrete examples of this trend include the growing demand for eco-friendly accommodations, the rise of volunteer travel, and the popularity of destinations with sustainability certifications. Furthermore, health and wellness tourism has taken on a
Gastronomy as a form of cultural expression
Gastronomy is much more than a mere source of sustenance. It is a language, an artistic expression deeply rooted in the cultural identity of a people. Through its flavors, aromas, and culinary techniques, gastronomy transcends borders, allowing us to explore and understand the richness of the cultures that create it. On this occasion, I am pleased to discuss with you a deeper perspective on this industry, and how it is more than just a basic necessity; it is a way of communicating, sharing, and celebrating. Gastronomy as a Reflection of Cultural Identity A region's cuisine mirrors its history, traditions, and values. Each dish, each ingredient, tells a story about its place of origin. For example, Mexican cuisine is a blend of flavors and cooking techniques from pre-Hispanic, European, and African cultures, while French cuisine is known for its sophistication and use of high-quality ingredients. Both are historical archives where the influences of past generations are found. Gastronomy as a Form of Communication In a globalized world, gastronomy has become a bridge that connects people from different backgrounds. Eating together is a way to build bonds and understand cultural differences. When we share a meal prepared with love and care, we engage in a silent conversation
Women entrepreneurship in the gastronomy industry
In the midst of the 21st century, the gastronomy industry remains a battleground where women strive to carve out their place in a world dominated by deeply rooted gender stereotypes. While women are often the queens of the kitchen in our homes, the most prestigious and visible positions in renowned restaurants are predominantly occupied by men. According to data from ONU Women (2020), less than 4% of chefs with three Michelin stars (the highest culinary distinction) are women. This imbalance is undeniable and reflects a reality that, despite social advancements, still persists. María Canabal, a journalist and founder of Parabere Forum, presented an even more revealing perspective at the 2017 Paralelo Norte forum: 93% of those who cook at home are women, 48% of culinary school graduates are women, and 39% of restaurant cooks are women, yet only 18% of women in the industry are chefs, that is, head chefs. This stark gap between women's presence in the kitchen and their representation in leadership positions highlights the challenges faced by women entrepreneurs in this sector. Let's delve into some of the main challenges: - Gender wage gap: women often earn less than men for the same work. - Inequality in task distribution: women still
The keys to success in the tourism industry
The tourism and hospitality industry, with its unmistakable charm, is constantly in motion and evolution. In a world where mobility and curiosity are the norm, excelling in this competitive sector is an art that combines a passion for travel with the ability to offer exceptional experiences. In this article, we will delve into some of the essential keys to success in the tourism industry. Offering a unique and memorable travel experience: travelers seek more than just destinations; they crave experiences that differ from their everyday lives. Experiential tourism is a concrete example of this, as it is a growing trend where travelers increasingly seek authentic, memorable experiences that leave a positive impact on them. Adapting to market trends: the tourism sector is constantly evolving, so companies must stay up-to-date with the latest trends and adapt their products and services accordingly. For example, the increasing demand for sustainable travel has led many tourism businesses to offer environmentally friendly products and services. Continuous innovation: innovation is the backbone of success in any industry, and tourism companies must provide innovative products and services. As Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UNWTO), pointed out, "tourism companies must leverage new technologies to offer more personalized and
Recycling, waste management, and other initiatives for a more sustainable hotel industry
The hospitality industry is one of the largest and most prosperous in the world, generating approximately $7.7 trillion in global revenue in 2022. However, it is also one of the most polluting. A study published in Nature Climate Change estimates that the hospitality industry is responsible for 8% of global greenhouse gas emissions, while data from the World Tourism Organization (UNWTO) predicts that CO2 emissions from tourism will increase by at least 25% by 2030. Given the challenge posed by climate change and the responsibility that falls on renowned corporations and brands, it is my pleasure to address in this article the actions that major hotel chains are taking to reduce their environmental footprint. One of the primary sources of pollution in the hospitality industry is waste. Hotels, restaurants, and other tourism businesses generate significant amounts of waste, including paper, plastic, glass, and metal. This waste can have a detrimental impact on the environment, contributing to climate change, air and water pollution, and biodiversity loss. In this regard, in recent years the hospitality industry has begun to take measures to mitigate its environmental footprint, with a key strategy being recycling. A significant example is the commitment of the Hilton hotel chain, known for