Cultural tourism and ecotourism, the investment of the future?
Although it sounds repetitive to talk about the “new normality”, the hospitality sector is still going through transformation processes that lead to focus even more on the needs of the client and the local economy. Sanitary restrictions have opened our minds to enjoy rural and natural environments to vacation and at the same time, support the economic development of remote towns and locations.
According to the survey carried out in 2022 by the Barceló Hotel Group, among the experiences that Spaniards would most like to enjoy during their trip, 35% want to discover cultural heritage, visit museums and places of interest. 25% long to spend the day on the beach, enjoying the sun and good weather, while another 25% prefer to discover and enjoy the local cuisine.
In general, your clients are now looking to explore more open spaces, away from crowds and culturally rich. What we call Ecotourism and Cultural Tourism. This awareness of nature promotes responsible actions through the application of various sustainability principles, such as the minimization of negative environmental impacts and the construction of positive experiences for both locals and visitors.
Therefore, companies cannot be left behind, the effort must be focused on adapting to the guidelines that their potential customers want. Colliers International stated in a report that in Latin America, more than 40% of the industry’s investments are being allocated to constructions that have to do with eco-hotel and boutique models.
In addition, according to the General Assembly of the United Nations Organization (UN), ecological tourism is key to the fight against poverty, the protection of the environment and the promotion of sustainable development. Given its positive effects on income generation, job creation and education, the organization invites member states to adopt policies that promote ecotourism.
In this sense, it is not unreasonable to think of ecological tourism as a trend worth investing in. Vacations will be more and more friendly with nature and, incidentally, will contribute in a positive way to face some social problems of small towns. If you want a recommendation, think of the Caribbean for your next getaway. Being between the joy, the gastronomy and the beautiful landscapes you will feel as if you belong there.
The Importance of Building Lasting Connections: An Essential Strategy for Business Growth
Building authentic and strategic connections becomes essential for entrepreneurs with long-term projections. Beyond traditional professional encounters, this process is about intentional, ongoing practice that opens doors to new knowledge, business insights, and exclusive opportunities. Genuine connections with professionals across various sectors not only enrich business vision but also strengthen resilience and adaptability to market changes—crucial aspects for sustained success. In this context, the right connections can become an invaluable source of ideas, innovations, and resources that fuel mutual growth. Moreover, strengthening a professional network requires identifying those with whom to collaborate purposefully along the business journey. This means going beyond immediate contacts to include sectors or profiles that, while different, can be strategically complementary. For many entrepreneurs, this diversity in connections broadens business reach, offers a more holistic perspective, and facilitates access to opportunities that might otherwise be out of reach. Maintaining and adding value to each relationship over time is key to building this network sustainably. The focus is not only on what others can offer but also on how one can contribute meaningfully whether through active listening, supporting shared initiatives, joint projects, or exchanging specialized knowledge.
Success Stories: Restaurants as Tourism Catalysts
Attracting large audiences and driving tourism is a challenge, especially for those aiming to position a country or region as an appealing destination. Today, however, the influence of brands and figures on social media has fueled trends that draw tourists seeking unique experiences, from iconic dishes to haute cuisine concepts. A prime example of this phenomenon is Crumbl Cookies, a franchise that has harnessed TikTok’s viral power to become a coveted brand. These cookies, seen as authentic gifts, have not only gone viral but have also evolved into a high-demand, high-value franchise. Additionally, many exclusive restaurants and products from specific countries create even more allure, motivating tourists to travel specifically for an authentic experience. This trend is notable among millennials: according to a survey by App Marketplace News, 53% of respondents have visited or ordered from a restaurant they discovered on TikTok. Certain tourist destinations are also distinguished by their culinary specialties, which, in addition to generating cultural identity, can drive large-scale tourism. Mexico with its tacos, Japan with sushi and ramen, Italy with gelato, pizza, and pasta, and Peru with ceviche represent dishes that cross borders, while various restaurants in these countries have boosted the appeal of visiting these places. In
Top Destinations Known for the Most Exclusive Hotels
When discussing luxury tourism, certain hotels come to mind; these hotels not only offer first-class hospitality but have also become emblematic destinations in their respective cities. Luxury tourism is booming, with an estimated 40% of high-income travelers engaging in this type of tourism, seeking experiences that go beyond the ordinary. These luxury accommodations provide unique experiences, attracting travelers from all over the world who are looking for something truly unforgettable and exclusive. One success story is the Burj Al Arab Jumeirah in Dubai, which redefines the concept of exclusivity with its iconic sail-shaped structure and private island location. With its two-story suites, 24/7 butler service, and transport options via helicopter or Rolls-Royce, this hotel offers an unparalleled level of service that transforms each stay into an experience of extreme luxury. On the other hand, in New York, The Plaza Hotel continues to be a symbol of American glamour and history, drawing guests in search of a classic experience in the heart of Manhattan. These destinations not only exemplify exclusivity but also integrate a business strategy that transforms hospitality into a high-value product. The key to success in the luxury tourism sector lies in developing unique experiences that align with the expectations of