Destinos emergentes para el turismo de aventura en 2024

Emerging Destinations for Adventure Tourism in 2024

Tourism is an activity with reciprocal benefits for both the visitor and the destination country. According to Statista, the tourism industry is responsible for creating over 290 million jobs, both direct and indirect. Despite being affected globally by the Covid-19 pandemic, the sector’s recovery has surpassed predictions. According to the UN World Tourism Organization, considering 2023 data, international tourism is expected to reach pre-pandemic levels in 2024, attributed to market recovery.

Top Destinations

Among the most popular regions, Europe leads as the most visited destination, followed by the Middle East and Asia Pacific. Based on these findings, I want to share the countries emerging as adventure tourism destinations in 2024, according to the latest rankings.

As mentioned earlier, Europe continues to lead as the most visited continent, with France topping the list. France receives up to 77.5 million travelers annually, according to National Geographic. Besides the famous city of love, Paris, France offers diverse attractions with its historical, artistic, and cultural heritage.

Following France is Spain, which stands out for its diversity in monuments, culture, and gastronomy, along with its coasts, beaches, and fishing villages.

In Latin America, Mexico is emerging as a growing destination. According to Forbes, by February 2024, international tourism in Mexico increased by 6.2% compared to the same month in 2023. Among the main tourist attractions are archaeological sites such as the Pyramid of Teotihuacán, Chichén Itzá, and Tulum, colonial architecture, and its famous beaches like the Riviera Maya, Cancún, Playa del Carmen, and Acapulco.

Undoubtedly, adventure tourism in 2024 looks promising, highlighting the continuous recovery and growth of the sector. As travelers seek unique experiences, these countries are ready to offer unforgettable adventures.