Where is Tourism Leading? Tourist Trends for 2025
With only a few days left to close the year, I take this opportunity to reflect on the trends in key sectors with a global economic impact, such as tourism. In this article, I invite you to analyze the aspects that will endure and the trends that will define tourism in 2025.
In Europe, according to data provided by Zurab Pololikashvili, Secretary-General of UN Tourism, regions like Europe, Africa, and the Middle East experienced significant growth, reaching remarkable figures after the pandemic. This trend will continue, and in Latin America and the Caribbean, although at a slower pace, a recovery is also being recorded. In the case of the Caribbean, growth is expected to rise due to the increased demand for cruises. In fact, as cited by the UN, 2024 was a positive year for the tourism industry, with a total of 1.1 billion tourists traveling to international destinations, representing a 98% recovery to pre-pandemic levels.
These data are crucial for analyzing trends because, as I have pointed out in other articles, travelers’ habits and consumer decisions are shaped by emerging factors. A few months ago, we discussed sustainable tourism and saw how this factor has become essential when choosing a destination. A study by Hosteltur highlights that, by 2025, 58% of travelers will prioritize destinations that promote sustainable tourism, while 44% plan to support local businesses and host communities.
According to Booking, one of the largest travel platforms in the world, the trends for 2025 will focus on sustainability and personalized experiences. Today’s travelers are becoming more conscious, which means destinations with a positive environmental impact, promoting cultural preservation, and responsible practices will continue to be of great interest.
On the other hand, the digital transformation, which I have been discussing since 2022, continues to evolve, and its integration will become increasingly essential. A higher demand for augmented reality tools is expected, designed for travelers to explore a destination before traveling. This technology is particularly useful at international tourism fairs, providing added value that replaces the traditional information brochure.
Additionally, digital nomads, who have become a long-term trend, continue to rise. Remote work is here to stay, and with it, an increase in people balancing work and personal life while traveling. Destinations that invest in high-quality infrastructure, with appropriate facilities and spaces, will remain top of mind for travelers seeking flexibility to work and enjoy their personal time.
In summary, travelers are becoming increasingly demanding and expect destinations to adapt to emerging needs, such as sustainability, driven by the environmental impact and ecological footprint we generate. Likewise, personalized services, supported by cutting-edge technology, will continue to be one of the active trends.
From Plate to Passport: The Most Exclusive Culinary Experiences of 2024
Luxury gastronomic tourism is emerging in 2024 as a standout trend, transforming the way travelers experience the world. In a setting where more people are seeking authentic and exclusive experiences, gastronomy becomes the ideal gateway to connect deeply with local culture. For those who value details, luxury tourism offers much more than exceptional dishes; it’s a journey through flavors, stories, and traditions. In iconic destinations like France, Italy, and Japan, dinners at Michelin-starred restaurants are more than a meal: they are carefully orchestrated events that allow visitors to experience the talent and creativity of renowned chefs. This level of exclusivity, where each dish tells a story, is a form of luxury that especially appeals to the curious traveler. Additionally, cooking classes and wine tours provide an opportunity to experience gastronomy in a hands-on and personalized way. In my opinion, this combination of haute cuisine with interactive activities is ideal for those who wish to explore a place with all their senses. Visits to wineries in regions like La Rioja or Napa Valley allow guests to appreciate the art of winemaking, while sustainable gastronomic experiences reflect an increasingly important ethical and environmental commitment in the industry. Luxury gastronomic tourism, with its focus on authenticity
Trends in Sustainable Tourism Investments 2024
Sustainability has evolved becoming a strategic key in tourism. In 2024, investments in sustainable tourism are focused on promoting low-impact environmental experiences that generate value for local communities. As an observer of this sector, it’s exciting to see how these investments not only address current demands but also envision a tourism model that balances economic growth with environmental respect. The demand for authentic and wellness-focused experiences is becoming increasingly relevant. Investors are betting on wellness retreats, nature-based activities, and cultural experiences. This approach not only enriches tourism but also enables a deeper connection with each destination’s identity, offering something unique and environmentally respectful. The shift toward renewable energy in tourism infrastructure is booming, promoting destinations that minimize their carbon footprint. This commitment to sustainability is key, positioning the industry as a leader compared to others. By reducing resource consumption, destinations become more attractive and aligned with the values of today’s travelers. These implementations not only benefit the environment, but also support the local economy throughout the year. It is certainly an example of how companies can adapt to reduce their impact without losing profitability.
Destinations of the Most Exclusive Latin American Bars
Latin America has established itself as an epicenter of global mixology, with bars that stand out not only for their innovative offerings but also for the ambiance and design that make them luxurious experiences. The curiosity to explore these destinations is almost inevitable for those like me who seek to discover talent, creativity, and local traditions through cocktails. From a business perspective, it is fascinating to see how these venues have successfully blended cultural identity with high-end mixology, creating a product that appeals not only to locals but also to an international audience. These exclusive destinations appear on top international award lists and are must-visit stops for mixology enthusiasts and travelers in search of unique spots, reinforcing the investment and expansion potential that businesses of this caliber have on a global scale. Handshake Speakeasy – Mexico City; Mexico Located in Colonia Juárez, this bar holds the title of Best Bar in the World in 2024. Handshake Speakeasy has gained global attention for its signature cocktails in an atmosphere reminiscent of the elegance of the 1920s. Guests enjoy an elevated mixology experience where each drink is meticulously crafted and presented. Tres Monos – Buenos Aires, Argentina; This iconic bar in the Palermo neighborhood