The Christmas season marks a period of intense activity for the hotel industry, as families and friends embark on journeys to celebrate the festivities. According to an article from Travel Wise, a significant increase in demand has been recorded during the Christmas and New Year season in prominent global destinations. Specifically, the global hotel occupancy rate has already reached 23%, representing a 10% increase compared to the same period last year, as reported by Travel & Tour. This growing demand underscores the importance for hotels to implement key strategies to ensure an exceptional experience for their guests during this special season. Below, I detail the essential practices that hotels adopt to stand out and efficiently respond to the Christmas demand. Facility optimization As a first step, hotels must ensure that their facilities are impeccable to welcome guests during the Christmas season. This process includes the cleaning and disinfection of rooms, the maintenance of common areas, and the incorporation of decorative elements in line with the festive spirit. Special offers and promotions With the aim of attracting guests, hotels implement exclusive offers and promotions during the Christmas season. These offerings may include discounts on rates, accommodation packages with complimentary breakfast, or free Christmas activities. Additional staff hiring To meet

Tourism represented approximately four percent of the global economy before the outbreak of the COVID-19 pandemic. During 2020-2021, the sector experienced significant losses, including a marked decline in capital investment, which included foreign direct investment. Since then, global tourism has been recovering slowly but steadily, returning to pre-pandemic levels. According to the World Tourism Organization (UNWTO), investments are crucial for the recovery and future growth of tourism, aligned with Agenda 2030 and the Sustainable Development Goals. Through its recent 2022 Tourism Investment Report, it sheds light on an uneven recovery landscape and the urgent need to redesign our investment strategies focusing on education, sustainable infrastructure, innovation, and entrepreneurship. The report highlights that while tourism has shown signs of recovery, with a 5.3% increase in tourist arrivals in 2021, foreign direct investment (FDI) has remained low. In this regard, FDI in tourism decreased in 2021 and continued its decline in the first half of this year, despite the significant increase in air traffic in Europe. This disparity indicates that, although the demand for travel has improved, investments in the sector have not followed the same pace, posing a critical challenge that demands our attention. Despite this scenario, the report points out that investment is

In the dynamic travel industry, trends constantly shift and evolve. According to Airbnb, the most sought-after destinations for this year-end holiday season offer a fascinating insight into the preferences of Latin American and global travelers alike. From tropical getaways to urban explorations, let's delve into some of the standout trends. Dreamy destinations: from Osaka to Rio de Janeiro This winter, travelers' attention is drawn to dreamy destinations in Asia-Pacific and South America. Cities like Osaka, Japan, and Rio de Janeiro, Brazil, are capturing the interest of those seeking unique experiences. The easing of restrictions in Japan has put Osaka on the map, while Rio de Janeiro continues to shine as a South American gem. Moreover, the variety of destinations such as Hanover, Germany, and Muang Pattaya, Thailand, highlights the diversity of modern travelers' preferences. This phenomenon reflects the growing openness to explore unconventional destinations and immerse oneself in new cultures. Families on the move: Tokyo, Rio de Janeiro, and more This year, adventurous families are ready to explore from the vibrant streets of Tokyo to the sunny beaches of the Bahamas. Destinations like Rio de Janeiro and São Paulo in Brazil, along with Crucecita in Mexico, have captured the attention of those seeking both cultural

On the horizon of tourism for 2024, perspectives emerge as promising as they are challenging. The demand for sustainable tourism, with a focus on conserving natural environments and local culture, is expected to continue its ascent. Digitalization and the implementation of technologies such as artificial intelligence (AI) are transforming the visitor experience. However, this scenario also poses a crossroads for the sector: balancing the surge in demand with the urgent need to preserve the environment and, crucially, adapt to geopolitical tensions. Surge in demand and environmental sustainability According to the second World Tourism Barometer by the World Tourism Organization (UNWTO), international arrivals reached 80% of pre-pandemic levels in the first quarter of 2023. With 235 million tourists undertaking international trips during this period—more than double that of 2022—these figures reveal that, despite past challenges, tourism is regaining its vitality. However, this increased demand also underscores the urgent need to address environmental sustainability. In this context, a crucial question arises: How can the tourism industry meet growing demand without compromising natural resources and the cultural integrity of destinations? Digitalization, AI, and enhancement of visitor experience Simultaneously, digitalization and artificial intelligence have become key elements in the evolution of tourism. According to experts in an article

In the dynamic world of gastronomy, I am pleased to announce with great enthusiasm the arrival of the third edition of the Creative Cooking Diploma 2023, a project that goes beyond teaching and becomes a catalyst for opportunities for Dominican youth. This program, born as a vision to empower young enthusiasts of gastronomy, has become a platform to discover and nurture local talent. By supporting this diploma, my goal is to provide these young individuals not only with advanced culinary skills, but also to open doors to a future where their creativity can shine on the world gastronomic stage. The initiative to send the most outstanding student to the prestigious Basque Culinary Center in Spain continues, offering a unique experience that transcends geographical and cultural boundaries. This year, as in previous editions, we seek to highlight innovation, passion, and a commitment to excellence in the kitchen. I hope that this diploma serves as a springboard to new horizons, new connections, and, above all, to the flourishing of Dominican talent on the international stage. By continuing to support initiatives like this, we contribute not only to the individual development of participants but also to the enrichment of the rich Dominican culinary heritage. Welcome to the

At the crossroads of culinary innovation and evolving consumer preferences, the gastronomy industry finds itself in an unprecedented transformation. In this article, I am pleased to address the growing demand for vegan options, a phenomenon that extends beyond being a passing trend and solidifies itself as an essential element for the future of the sector. According to a report by EMR Expert Reports, the vegan food sector recorded a significant value, surpassing $24.59 billion in 2022. Projections indicate steady growth, with an estimated CAGR of 10.1% between 2023 and 2028. It is anticipated that by 2028, this market will have exceeded $43.8 billion, showcasing sustained momentum in the preference for such food options. Similarly, data from Research and Markets confirms this trend, revealing that the vegan food market reached a value of over $37.93 billion in 2022, projecting robust growth with the expectation of reaching over $71.26 billion by the year 2030. With that said, the growth of vegan cuisine in the gastronomy industry is driven by several factors, including the rise in awareness of healthy diets, growing concerns about sustainability and the environment, as well as the integration of technological advances in food, that have led to the development of plant-based alternatives

Tourism is a cornerstone of the Mexican economy, and one of the standout destinations in this industry is the stunning Riviera Maya. In this setting, Grupo Xcaret, a 100% Mexican company and a leader in sustainable tourism, has grown alongside this region for 30 years, developing a portfolio of seven natural parks: Xcaret, Xel-Há, Xenses, Xoximilco, Xavage, Xplor, and Xplor Fuego, along with three tours of archaeological sites and 900 rooms offered at the Hotel Xcaret México. Thanks to this, in 2019, it achieved a remarkable milestone, amassing four million visitors since its inception. In this regard, Xcaret's success is due to a combination of factors, with a focus on sustainability, excellence in customer service, and innovation being among the most prominent. The importance of sustainability: Grupo Xcaret has led the way in sustainability by blending entertainment offerings with environmental conservation. Its natural parks stand as a testament to this commitment, allowing visitors to enjoy the beauty of the Riviera Maya while becoming aware of the importance of protecting it. However, this commitment extends beyond nature preservation; it also encompasses the promotion of Mexico's rich culture. Every experience at a Xcaret park is infused with authenticity and national pride. Visitors can immerse

We have been discussing how 2023 is the year of sustainability across all sectors. However, this time, I am pleased to address a crucial aspect of this paradigm shift: sustainability in the hotel industry applied to luxury, which translates into the pursuit of a balance between exclusive comfort and environmental responsibility. That said, hotel sustainability is not a trend but a solid commitment to preserving the environment and the local community. Incorporating this concept into luxury goes beyond a mere "green" label and manifests in specific practices aimed at reducing the environmental and social impact of the hotel industry. Eco-Luxury stands as an example of industry progress, reflecting the increasing awareness among both hoteliers and travelers. The integration of sustainable practices in the luxury sector is not only appealing to environmentally conscious travelers but also contributes to preserving local traditions, supporting community livelihoods, and ensuring the conservation of natural resources for future generations. Growing trend and market data According to Facts and Factors, the global luxury hotel market was valued at approximately $95.11 billion in 2021 and is expected to reach $160.48 billion by 2028, with a compound annual growth rate (CAGR) of about 4.95% between 2022 and 2028. On the other hand, according to

We live in an era where the awareness of well-being and health has become a guiding light in our daily decisions, and the COVID-19 pandemic, with its undeniable influence, has acted as a catalyst in how we perceive and value these aspects in our everyday lives, even influencing our choices when planning trips or vacations. According to a report by Grand View Research, the global wellness tourism market reached a value of $814.6 billion in 2022, with a projected steady annual growth of 12.42% from 2023 to 2030. Furthermore, the Wellness Tourism Market Outlook from Fact MR predicts this market to reach $2.3 trillion by the end of 2033, starting from $880 billion in 2023. Beyond the COVID-19 pandemic, social media plays a pivotal role in the evolution of this ongoing trend towards well-being. Influencers, well-known figures, and enthusiasts worldwide share their experiences in yoga, meditation, healthy eating, and self-care during their vacations, directly influencing travelers' expectations and reshaping not only what we expect from the destinations we visit but also what we demand from hotels. Just over a fifth (21%) of global travelers are currently traveling for health and wellness reasons, according to a 2022 Travel Trends study conducted by the luxury

The beverage industry, particularly the alcoholic beverages market, is maintaining steady growth, fueled by a range of factors influencing consumer preferences and emerging trends. In this context, I am pleased to examine why the beverage industry continues to thrive, taking into consideration some of the trends shaping the sector. The market for alcoholic beverages is astonishing in its magnitude. According to Statista data, revenues in the alcoholic beverages market reached an impressive figure of $1,609.00 billion in 2023, and it is projected to experience annual growth of 5.42% until 2027. An interesting highlight from the report is that the largest market segment is that of beer, representing a market volume of $610.00 billion in 2023. Consumer preferences play a pivotal role in this growth. According to data presented in the report, the demand for unique and premium alcoholic beverages is consistently rising globally, with consumers willing to invest more in high-quality products that offer distinctive flavors and experiences. This has led to an increase in the demand for craft beers and artisanal spirits, as well as limited-production wines, demonstrating that consumer palates' sophistication has also boosted the popularity of premium alcoholic beverages. According to the Distilled Spirits Council of the United States, in