Do ESG criteria increase the value of the company?
When talking about ESG investments, they refer to those that consider environmental, social and governance factors, in conjunction with financial factors, in the decision-making process to invest. Currently, as investors we are faced with new risk factors that lead us to rethink investment approaches. For example, there are the challenges of global sustainability in all its variations, as well as demographic changes and regulatory pressures.
In this way, ESG investments arise − and grow annually −, which are based on three lines of action: thematic investments or those that integrate ESG criteria in their portfolios; investments aligned with the values and moral beliefs of an organization or individual; impact investments that seek to combine positive social or environmental benefits with a financial return.
Therefore, if you are thinking of making investments with an ESG focus, you must answer questions such as: how much does the company in question contribute to the environmental impact? What actions does it take − or fail to take − to reduce carbon dioxide emissions? How do you improve social impact? And so we could continue with endless questions, all of them linked to the adoption of ESG criteria when investing.
Of course, as in everything that is a trend, there are cases in which ESG investments, unfortunately, can fall into the trap of a merely discursive construction by some companies. For this reason, the great challenge for investors lies in identifying when the ESG approach of the organization in which they wish to invest is part of a strategic definition, and not a simple brand discourse or marketing action, which is known in the industry as greenwashing, which prevents seeing and addressing the real problem.
Success Stories: Restaurants as Tourism Catalysts
Attracting large audiences and driving tourism is a challenge, especially for those aiming to position a country or region as an appealing destination. Today, however, the influence of brands and figures on social media has fueled trends that draw tourists seeking unique experiences, from iconic dishes to haute cuisine concepts. A prime example of this phenomenon is Crumbl Cookies, a franchise that has harnessed TikTok’s viral power to become a coveted brand. These cookies, seen as authentic gifts, have not only gone viral but have also evolved into a high-demand, high-value franchise. Additionally, many exclusive restaurants and products from specific countries create even more allure, motivating tourists to travel specifically for an authentic experience. This trend is notable among millennials: according to a survey by App Marketplace News, 53% of respondents have visited or ordered from a restaurant they discovered on TikTok. Certain tourist destinations are also distinguished by their culinary specialties, which, in addition to generating cultural identity, can drive large-scale tourism. Mexico with its tacos, Japan with sushi and ramen, Italy with gelato, pizza, and pasta, and Peru with ceviche represent dishes that cross borders, while various restaurants in these countries have boosted the appeal of visiting these places. In
Top Destinations Known for the Most Exclusive Hotels
When discussing luxury tourism, certain hotels come to mind; these hotels not only offer first-class hospitality but have also become emblematic destinations in their respective cities. Luxury tourism is booming, with an estimated 40% of high-income travelers engaging in this type of tourism, seeking experiences that go beyond the ordinary. These luxury accommodations provide unique experiences, attracting travelers from all over the world who are looking for something truly unforgettable and exclusive. One success story is the Burj Al Arab Jumeirah in Dubai, which redefines the concept of exclusivity with its iconic sail-shaped structure and private island location. With its two-story suites, 24/7 butler service, and transport options via helicopter or Rolls-Royce, this hotel offers an unparalleled level of service that transforms each stay into an experience of extreme luxury. On the other hand, in New York, The Plaza Hotel continues to be a symbol of American glamour and history, drawing guests in search of a classic experience in the heart of Manhattan. These destinations not only exemplify exclusivity but also integrate a business strategy that transforms hospitality into a high-value product. The key to success in the luxury tourism sector lies in developing unique experiences that align with the expectations of
Success Stories in Sustainable Tourism: Best Practices That Transform Destinations
Today, sustainability has become a fundamental pillar across all industries, and the tourism sector is no exception. This sector is seizing the opportunity to adapt to new trends and consumer demands, as well as to the objectives set out in the 2030 Agenda and the Sustainable Development Goals (SDGs), promoting a green economy. Within this green economy framework, sustainable tourism emerges as a key strategy that goes beyond the environmentally conscious traveler. It is a model where the destination, acting as the host, aims to meet the needs of visitors and industries while preserving natural and cultural resources without compromising future generations. The United Nations (UN) outlines three core principles for sustainable tourism: Make optimal use of environmental resources. Respect the sociocultural authenticity of communities, including architecture and traditions, among others. Ensure long-term economic activities that help reduce poverty. In recent years, sustainable tourism has experienced significant growth. According to Statista, the ecotourism market, an integral part of sustainable tourism, reached over $196 billion in 2023. A report by Booking also revealed that 76% of travelers are interested in traveling more sustainably, showing a trend toward more conscious travel. In fact, the same report highlighted that 43% of travelers are willing to pay