Do ESG criteria increase the value of the company?
When talking about ESG investments, they refer to those that consider environmental, social and governance factors, in conjunction with financial factors, in the decision-making process to invest. Currently, as investors we are faced with new risk factors that lead us to rethink investment approaches. For example, there are the challenges of global sustainability in all its variations, as well as demographic changes and regulatory pressures.
In this way, ESG investments arise − and grow annually −, which are based on three lines of action: thematic investments or those that integrate ESG criteria in their portfolios; investments aligned with the values and moral beliefs of an organization or individual; impact investments that seek to combine positive social or environmental benefits with a financial return.
Therefore, if you are thinking of making investments with an ESG focus, you must answer questions such as: how much does the company in question contribute to the environmental impact? What actions does it take − or fail to take − to reduce carbon dioxide emissions? How do you improve social impact? And so we could continue with endless questions, all of them linked to the adoption of ESG criteria when investing.
Of course, as in everything that is a trend, there are cases in which ESG investments, unfortunately, can fall into the trap of a merely discursive construction by some companies. For this reason, the great challenge for investors lies in identifying when the ESG approach of the organization in which they wish to invest is part of a strategic definition, and not a simple brand discourse or marketing action, which is known in the industry as greenwashing, which prevents seeing and addressing the real problem.
Sustainable Tourism in 2024: An Opportunity for Innovation and Attraction
Sustainable tourism is a growing trend in today's world, and this year is shaping up to be a period full of innovations and conscious experiences for travelers who wish to enrich themselves while respecting the environment they explore. Below, I present two key trends in conscious tourism that could inspire your next trip. Opting for the use of platforms for sustainable travel: One of the most prominent ways in which travelers can embrace sustainable tourism is through the use of specialized platforms. Faced with the increasing demand for accommodation alternatives beyond traditional hotels, Ecobnb emerges as a solution for conscious travelers who want to minimize their environmental footprint during their stay. This platform offers a wide range of sustainable accommodation options, from charming cabins in natural settings to modern eco-friendly houses. With an intuitive interface similar to Airbnb's, Ecobnb allows users to easily select their desired destination, dates, and number of people to consider. In addition to facilitating booking, the platform actively promotes the reduction of CO2 emissions and water savings, turning each experience into a positive act for the planet. One step further: regenerative tourism: On the other hand, there is regenerative tourism that goes beyond traditional sustainability, seeking not only to minimize
Co-working Spaces in Hotels: The Union of Work and Leisure
In recent years, we have witnessed an intriguing evolution in the hotel industry, an evolution that seamlessly merges the line between work and leisure. Co-working spaces in hotels represent a progressive response to the growing demands of the modern traveler. As an experienced businessman with a keen eye for emerging trends, I have closely watched the rise of this phenomenon and its promising growth trajectory. Let's dive into the details, supported by data and insights, to better understand how co-working spaces in hotels are shaping the future of travel and work. The Rise of the Digital Nomad The concept of digital nomadism – working remotely while traveling the world – has gained substantial traction over the last decade. A report by MBO Partners found that there were 10.9 million American digital nomads in 2020, a 49% increase from the previous year. By 2023, this figure increased by 131% to 17.3 million workers who describe themselves as digital nomads currently. This surge in digital nomadism has prompted the hotel industry to innovate, leading to the creation of hotel co-working spaces. Co-working Spaces in Hotels: A Growing Trend Hotels around the world are beginning to realize the potential of integrating co-working spaces into their amenities. A study by
Europe vs. Latin America: The Predominant Approach to Tourist Destinations
In the broad spectrum of global tourism, travelers' preferences play a decisive role in the development and popularity of tourist destinations. Europe and Latin America, each with their distinctive characteristics, have adapted their offerings to satisfy the interests and demands of international tourists. Europe and Latin America are regions with an unparalleled demand for tourists, but what do travelers really look for when choosing between Europe and Latin America? Europe: Culture and History Europe continues to be a magnet for travelers seeking a deep cultural and historical immersion. According to a study by the European Tour Operators Association, travelers choose Europe for its rich cultural heritage, iconic monuments and museums, and the opportunity to experience a diversity of cultures in close proximity. Cities like Paris, Rome, and Barcelona lead the preferences thanks to their unique blend of art, history, and gastronomy. Sustainability is also becoming a crucial factor. With a growing number of tourists concerned about the environmental impact of their travels, destinations like Amsterdam and Copenhagen that promote sustainable tourism practices are gaining popularity. These cities not only offer a rich cultural experience but also allow travelers to maintain an ecological approach. Latin America: Adventure and Nature Meanwhile, Latin America attracts those in search