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In the dynamic world of gastronomy, I am pleased to announce with great enthusiasm the arrival of the third edition of the Creative Cooking Diploma 2023, a project that goes beyond teaching and becomes a catalyst for opportunities for Dominican youth. This program, born as a vision to empower young enthusiasts of gastronomy, has become a platform to discover and nurture local talent. By supporting this diploma, my goal is to provide these young individuals not only with advanced culinary skills, but also to open doors to a future where their creativity can shine on the world gastronomic stage. The initiative to send the most outstanding student to the prestigious Basque Culinary Center in Spain continues, offering a unique experience that transcends geographical and cultural boundaries. This year, as in previous editions, we seek to highlight innovation, passion, and a commitment to excellence in the kitchen. I hope that this diploma serves as a springboard to new horizons, new connections, and, above all, to the flourishing of Dominican talent on the international stage. By continuing to support initiatives like this, we contribute not only to the individual development of participants but also to the enrichment of the rich Dominican culinary heritage. Welcome to the

Entrepreneurship

We live in a constantly evolving digital era where social media has transformed the way we communicate, consume content, and yes, even how we eat. Among these platforms, TikTok has stood out as a cultural phenomenon, especially among the younger generation. It's no surprise to announce that TikTok has become one of the most influential social networks. In just two years, it has become one of the social networks with the most active users and recorded a revenue of over $9 billion in 2022 alone. But beyond dance and entertainment videos, TikTok has proven to be fertile ground for exploring the world of food and beverages. According to data from News Room TikTok, 68% of TikTok users have discovered a food or beverage brand by seeing it on the platform, and 46% have purchased a food or beverage product after seeing it on TikTok. Furthermore, 72% of these purchases were unplanned. One of the most notable ways TikTok is affecting eating habits is through viral food trends. Videos featuring clever and delicious recipes can go viral in a matter of hours. The result? Users, mostly young people, feel the need to try these culinary creations for themselves. For example, the "TikTok bread" recipe,

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Gastronomy is much more than a mere source of sustenance. It is a language, an artistic expression deeply rooted in the cultural identity of a people. Through its flavors, aromas, and culinary techniques, gastronomy transcends borders, allowing us to explore and understand the richness of the cultures that create it. On this occasion, I am pleased to discuss with you a deeper perspective on this industry, and how it is more than just a basic necessity; it is a way of communicating, sharing, and celebrating. Gastronomy as a Reflection of Cultural Identity A region's cuisine mirrors its history, traditions, and values. Each dish, each ingredient, tells a story about its place of origin. For example, Mexican cuisine is a blend of flavors and cooking techniques from pre-Hispanic, European, and African cultures, while French cuisine is known for its sophistication and use of high-quality ingredients. Both are historical archives where the influences of past generations are found. Gastronomy as a Form of Communication In a globalized world, gastronomy has become a bridge that connects people from different backgrounds. Eating together is a way to build bonds and understand cultural differences. When we share a meal prepared with love and care, we engage in a silent conversation