Increase in delivery service due to the pandemic
Faced with the strong impact that the global economy received as a result of COVID-19, the food delivery service expanded by leaps and bounds. As its nature describes it, this resource was the only one that left its doors open for bars and restaurants to quickly mobilize towards their customers and continue to operate.
Despite the fact that many countries did not show interest in delivery applications, in 2020 there were increases in the furthest behind. María Bertorch , an expert in the food service industry at NPD Group, an American market research company, exposes the Anglo-Saxon countries as the protagonists of this change. ” In France, only 6% of” orders were placed on delivery “in 2020, compared to 3% in 2019. In Great Britain, this proportion was 17% last year, compared to 9% in 2019” .
Similarly, in a survey carried out by Deliveroo, a Delivery app in Spain, I read about how 40% of the businesses associated with the platform assured that they would have been forced to close in the next six months if it were not for the implementation of delivery to their business model, that is, today they had their doors closed.
Now, you have to take into account that for a customer to be able to order at home, your business must have simple communication channels. And this is where the importance of the digital world lies now more than ever. I had already said, the investment in technology has gained so much weight in business strategies as a competitive tool picks and sustainability.
Once the digital transformation has been overcome, it is critical that you do not forget that it is not enough to have an efficient kitchen, you must also organize all orders with real speed. The faster the home delivery service, the greater the satisfaction of your customers and therefore, you will have a better chance of retaining them. The latter is the challenge of the hospitality industry with home delivery. A trend that does not seem to be shrinking for the moment , since during the coronavirus crisis home orders increased by up to 50%, according to data provided by the Just Eat VIII Gastrometer .
I do not want to fail to mention that delivery not only helps restaurants stay afloat, it has also been essential for the survival of jobs. In Spain, delivery platforms helped safeguard 21,000 jobs in Spanish restaurants during the first wave of the coronavirus alone, according to the Deliveroo survey.
And with that I say goodbye, friends. I’ve paused during this writing to order food, and good time! the delivery man has arrived and I am happy to receive him. Until next time!