For start, it’s true that traveling is a way of experiencing the unknown, over the years tourism has been growing more and more, being one of the most powerful sectors, as a result bringing various of opportunities for personal and professional growth. Educational tourism is created from the need and desire of people to learn. Have you wondered, are there any people who only travel for an educational purpose? Well, in fact, yes. Just experiencing new realities is learning. As the writer Émile Zola said, "nothing develops intelligence as much as traveling". Although it’s true, not always the main reason for a trip is education. However, among the acquired experiences that a trip involves knowledge in addition. In Ostelea's blog about the top trends in tourism worldwide, the writer highlights that travelers are more likely to travel due to the combination of educational value's ad local culture. According to a research done by Future Market Insights, it projects that in the global market, educational tourism registered a year-on-year growth of 16.5% in 2021, demonstrating that learning is at the forefront of travel. Overall, traveling is a unique and extraordinary experience. You learn to create connections and networking with people around the world, learn

Culinary tourism has as its main interest the consumer to get to know, experience gastronomy and culinary culture, from how certain foods are prepared, their origin to discovering new flavors and the elements that compose them. Without a doubt, gastronomy has become an important reason to visit a destination, in fact, according to the second Global Report on Gastronomy Tourism, gastronomy tourism offers enormous potential to stimulate local, regional and national economies, promoting sustainability and inclusion.  According to the Second Study of the Demand for Gastronomic Tourism, carried out by the consulting firm Dinamiza, it shows that in recent years 76.25% of Spaniards have made a trip with the intention of tasting different cuisines. This report shows that for 62.4% of these travelers, gastronomy greatly influences the choice of the destination of their trips, this being the main reason for their displacement. According to the experts at the IV International Congress of Gastronomic Tourism, FoodTrex Spain 2021, gastronomic tourism will be one of the first sectors to recover in Spain, since it is better adapted to post-Covid traveler safety. According to the report in TecnoHotel, the post-Covid tourist bets on local gastronomy. Likewise, experts add that gastro-tourism will obtain better levels prior

Clearly the habits of the current traveler have changed, for this reason hotel chains have had to innovate around the experience and demand of the current consumer. So I felt the need to ask, what are hotel chains doing when it comes to mobile technology? One of the key components in the customer loyalty strategy is the design of applications. The strategic approach is aimed at returning consumers to book without the distraction of other offers on the web. Likewise, these applications enrich the user experience by offering others personalized benefits such as room selection, request for welcome amenities or reservations at the hotel's spa or restaurant. So which hotels started this trend? Among the pioneer hotels that have incorporated their own applications is the Hilton Worldwide chain. According to Geraldine Calpin, director of Marketing for the chain, the “Hilton HHonors app” application allows them to carry out the check-in process, select the room and what amenities they want before arriving at the hotel facilities. Likewise, another hotel chain that has joined the digital world is Iberostar where, in addition to being able to make room reservations and check-in, you can request reservations within the hotel's restaurants, have all the activities and events

Two years have passed since the start of the pandemic and the consequences it has brought to the tourism sector are still visible, and as if that were not enough, the economic impacts caused by the armed conflicts between Ukraine and Russia have been added. Even so, it is possible to say that this April 2022 international tourism reached its best moment thanks to Holy Week. Despite its short duration in relation to the summer holidays in August and the year-end festivities, Easter represents a major occasion for the hotel sector. On this occasion, it appeared as the outstanding factor in the recovery of tourism in various cities. In Madrid, the occupancy was quite close to the figures reached years before the pandemic, in this 2022 exceeding 80%, other locations such as Andalusia registered an occupancy of 99% registering an absolute recovery of the tourism sector. Other countries like France are very close to achieving absolute restoration in hotel reservation statistics. As of March 2022, hotel booking results in Portugal have increased by 105%. In the Dominican Republic, hotel occupancy in Punta Cana and La Romana reached 88% in both locations. Internal tourism has been another influential factor in the recovery of the sector,

On several occasions I have mentioned how technological trends have optimized the experience of people and business management in the tourism sector. The use of technology is not something temporary, but neither is it radical. For months I have been observing the relevance of phygital experiences, a mix of the physical environment with the digital one. According to the consulting firm McKinsey & Company, there are 100 moments of contact that users go through when booking a trip. For this reason, the creation of integrated strategies that contribute to the generation of experiences and the efficiency of processes has become increasingly important. During a leisure moment, I came across an article by the communication consultancy firm Llorente y Cuenca, in which they highlighted Melía Hotels International as an excellent example of how to apply this crossover trend. With phygital in mind, Oracle developed a system with multi-function wristbands that makes it easier for travelers to process payments at the hotel and at affiliated businesses. This also gives chain leaders an advantage in collecting data to analyze customer behavior and make decisions to optimize experiences by providing personalized treatment. In short, phygital helps companies to better connect with their audience and prevent them from

After more than a year of the beginning of a new "era" after the pandemic caused by Covid-19, the tourism sector has recorded with impressive results. Its growth after the reopening of businesses after the pandemic is undoubtedly notorious, but who is responsible for this growth? Social networks play an important role in this evolution. During confinement, one of the social networks that grew exponentially was TikTok, and on this platform, in addition to being able to find entertainment content, there is informational and educational content. TikTok as a new tool in the recovery of the tourism sector The advantage of TikTok, unlike other social networks, is the ease with which a video can get huge reach. According to the TikTok portal, in July 2021 the trends on its platform were around # hashtags, especially those linked to tourism and travel. Among the most prominent and viral hashtags is #Travel with more than 43.7 billion views and #Holidays with more than 29 million views. Users who create and those who consume these types of content often share reviews and/or tours of the places they visit, such as restaurants and hotels. These are made organically, so they tend to have more credibility with consumers. That

Since 1936, restaurants with Michelin stars have been recognized, qualifying them in three pillars, these being quality, creativity and delicacy in the dishes served. Since the very beginning, Michelin has been creating the renowned "Michelin Guide", which consists of a gastronomic review in order to recommend places with the best culinary references. Today, I recommend the outstanding restaurants located in New York with Michelin stars that you should definitely visit on your next trip. Without a doubt, not every restaurant gets a Michelin star… and a lot less three. If you are a wine lover you cannot miss out on visiting Chef's Table located in Brooklyn Fare it has three Michelin stars, owned by the outstanding chef César Ramírez, in fact it is the only restaurant in the area that has obtained three stars. The approximate price to taste their menu is $430 us per person. Chef's Table is characterized by its distinctive wines, receiving awards for its extensive and careful cellar. This restaurant has the particularity that you cannot take photos or video according to chef Ramírez, it is with the intention "so that diners concentrate on one thing: eating." On this adventure I can't neglect to mention Blue Hill located in

Exploring new destinations to visit on my next trips and outstanding gastronomic proposals, I saved some acclaimed hotels in the world for the popularity of their restaurants. In the heart of Paris, the famous Hotel Le Bristol, which alone leads in luxury experiences, also has a high gastronomic prestige with its 3-star Epicure restaurant, run by chef Eric Frechon, recognized for the classic style of the French food with unexpected techniques for every meal of the day. The place for an exceptional and elegant evening with a view of the Acropolis of Athens, is GB Roof Garden, at the Grande Bretagne Hotel, basing its dishes on fresh ingredients and local products from Greece, standing out with modern techniques of Mediterranean haute cuisine, led by Chef Koustoudis, "Through our dishes we try to present the richness of our country to all visitors." In South America, a kitchen with seasonal assortments, a touch of modern Italian style to enjoy in the Emiliano restaurant, located in the Emiliano Hotel in Sao Paulo, Brazil. An extraordinary hotel in a stunning location is the perfect definition for the St. Regis Dubai, with several high-end restaurants including J&G Steakhouse, steakhouse classics inspired by Michelin-star chef Jean-Georges Vongerichten. The experience is

Recently, a conflict began between Russia and Ukraine, due to the military incursion of Russian troops into the country of Ukraine. This invasion has triggered a series of crises in different sectors worldwide, but how is the hospital sector affected as a result of this war? First, it must be mentioned that this industry had already been going through the ravages of the pandemic and after different sectors reopened their doors to give rise to what we know as "normality", tourism is again threatened by the war between Russia and Ukraine. In a report published in National Geographic, carried out by the journalist, José Alejandro Adamuz, he highlights that Spain is one of the countries the least affected by the war. However, it suffered a 26% decrease in destination searches. Likewise, in Eastern European countries, a stagnation has begun to be noticed in terms of travel consumption. Although it is true, the effects and consequences of this war will be in the medium term, although there are already results emerging. Among them is the closure of airspace and the rise in fuel prices, a situation that aggravates travelers and businessmen in the sector. Obviously, as a result of the sanctions imposed on Russia, there