Is TikTok a new tool in the recovery of the tourism industry?
After more than a year of the beginning of a new "era" after the pandemic caused by Covid-19, the tourism sector has recorded with impressive results. Its growth after the reopening of businesses after the pandemic is undoubtedly notorious, but who is responsible for this growth? Social networks play an important role in this evolution. During confinement, one of the social networks that grew exponentially was TikTok, and on this platform, in addition to being able to find entertainment content, there is informational and educational content. TikTok as a new tool in the recovery of the tourism sector The advantage of TikTok, unlike other social networks, is the ease with which a video can get huge reach. According to the TikTok portal, in July 2021 the trends on its platform were around # hashtags, especially those linked to tourism and travel. Among the most prominent and viral hashtags is #Travel with more than 43.7 billion views and #Holidays with more than 29 million views. Users who create and those who consume these types of content often share reviews and/or tours of the places they visit, such as restaurants and hotels. These are made organically, so they tend to have more credibility with consumers. That
Restaurants in New York with Michelin stars
Since 1936, restaurants with Michelin stars have been recognized, qualifying them in three pillars, these being quality, creativity and delicacy in the dishes served. Since the very beginning, Michelin has been creating the renowned "Michelin Guide", which consists of a gastronomic review in order to recommend places with the best culinary references. Today, I recommend the outstanding restaurants located in New York with Michelin stars that you should definitely visit on your next trip. Without a doubt, not every restaurant gets a Michelin star… and a lot less three. If you are a wine lover you cannot miss out on visiting Chef's Table located in Brooklyn Fare it has three Michelin stars, owned by the outstanding chef César Ramírez, in fact it is the only restaurant in the area that has obtained three stars. The approximate price to taste their menu is $430 us per person. Chef's Table is characterized by its distinctive wines, receiving awards for its extensive and careful cellar. This restaurant has the particularity that you cannot take photos or video according to chef Ramírez, it is with the intention "so that diners concentrate on one thing: eating." On this adventure I can't neglect to mention Blue Hill located in
How does the current war affect the hospitality sector?
Recently, a conflict began between Russia and Ukraine, due to the military incursion of Russian troops into the country of Ukraine. This invasion has triggered a series of crises in different sectors worldwide, but how is the hospital sector affected as a result of this war? First, it must be mentioned that this industry had already been going through the ravages of the pandemic and after different sectors reopened their doors to give rise to what we know as "normality", tourism is again threatened by the war between Russia and Ukraine. In a report published in National Geographic, carried out by the journalist, José Alejandro Adamuz, he highlights that Spain is one of the countries the least affected by the war. However, it suffered a 26% decrease in destination searches. Likewise, in Eastern European countries, a stagnation has begun to be noticed in terms of travel consumption. Although it is true, the effects and consequences of this war will be in the medium term, although there are already results emerging. Among them is the closure of airspace and the rise in fuel prices, a situation that aggravates travelers and businessmen in the sector. Obviously, as a result of the sanctions imposed on Russia, there
How does the war affect the hospitality sector?
Recently, a conflict began between Russia and Ukraine, due to the military incursion of Russian troops into the country of Ukraine. This invasion has triggered a series of crises in different sectors worldwide, but how is the hospital sector affected as a result of this war? First, it must be mentioned that this industry had already been going through the ravages of the pandemic and after different sectors reopened their doors to give rise to what we know as "normality", tourism is again threatened by the war between Russia and Ukraine. In a report published in National Geographic, carried out by the journalist, José Alejandro Adamuz, he highlights that Spain is one of the countries least affected by the war. However, it suffered a 26% decrease in destination searches. Likewise, in Eastern European countries, a stagnation has begun to be noticed in terms of travel consumption. Although it is true, the effects and consequences of this war will be in the medium term, although there are already results emerging. Among them is the closure of airspace and the rise in fuel prices, a situation that aggravates travelers and businessmen in the sector. Obviously, as a result of the sanctions imposed on Russia, there will
Female entrepreneurship traveling
Nowadays, more and more women join the world of entrepreneurship and embark on a new adventure to achieve economic, personal and professional independence. More and more women are innovating and at the same time venturing into a market that is often dominated by men. These are women without barriers willing to achieve success. According to the annual report of the Global Entrepreneurship Monitor (GEM), which is an international observatory that annually analyzes the entrepreneurial phenomenon, in Spain men undertake more than women. However, it should be noted that the crisis caused by Covid-19 has had a slight impact on this gap. On the other hand, the world of travel is a tourism sector that has had a great boom, at the same time women who have carried out innovative projects in this industry stand out. Among them, the entrepreneur Patricia Rosselló Palmer, winner of the "Shine Business Woman of the Year" award in the Tourism Sector in the United Kingdom in 2006. Patricia is the founder of Roibos, with more than 20 years of experience in the tourism sector. In September 2019, she founded Roibos, a technological platform that allows agencies and tour operators to contract hotel miles directly without intermediaries. The agency
Celebrities investing in restaurants
The term restoration refers to businesses dedicated to the preparation of food and beverages prepared for consumption. Including different types of businesses such as restaurants, eating houses, cafeterias, bars, inns, wine bars and wineries. Times have changed and with it the world of restoration which presents numerous changes with new lines of business. Actors, comedians, athletes, singers and businessmen have followed the example of Hollywood stars such as Bruce Willis and Nicole Kidman to invest in the catering sector by opening restaurants or bars, hand in hand with renowned chefs and expert restaurateurs. Among these we can mention: Bertín Osborne: The presenter of My house is yours, has an establishment in Zaragoza called La casa de Bertín run by chef Jesús Lobato, who has become famous for using the freshest and most seasonal products. Joaquín Sabina: It has Mexican food stores in Madrid, a chain called La Mordida where quesadillas, gringas, chicken flautas, enchiladas, carnitas or kahlúa cake are served. Shakira y Piqué: Blue Spot has opened in the attic of the Ocean building in Barcelona, with very Mediterranean dishes, such as prawn niguiri, cold crab soup with a touch of smoke, crab burger with sesame, chili and lime or cockles firewood. Enrique Iglesias, Pau Gasol y Rafael
An exclusive, NFT-powered dining club is coming to NYC
NFTs are slowly finding a way to make their mark on every industry. And now, they’re powering a new dining concept that will be opening in Manhattan next year. But, what role does crypto have in a restaurant that serves real food and requires payment in US dollars? Read more.
NFT as a new business models
A little while ago I didn't know what they were about and now it's the only thing that is talked about. NFT's have gone from being a talking point exclusive to the world of art and collecting, but these digital assets have found a place in restoration. VCR Group , a company dedicated to creating concepts, culinary experiences and food products in physical and digital spaces, announced that next year it will open the FlyFish Club , the world's first NFT restaurant. The FlyFish Club is a seafood-inspired concept founded by serial entrepreneur Gary Vaynerchuk and restaurateurs David Rodolitz, Founding Partner and CEO of Empellon Restaurant Group, Culinary Director Josh Capon of Lure Fishbar and Executive Vice President of Operations Conor Hanlon. This group of visionaries impresses in many ways. The innovative restaurant will be 10,000 square feet in an iconic New York City location. If you are wondering how you can access, then the answer is in the blockchain. Yes, to obtain a membership you must buy with non-fungible tokens, and the best thing is that being an owner can generate new business opportunities in a short time. If you have any doubts, I can tell you that according to the
Women in Enology
Every day the enology surpasses the projected profits of the business, the techniques of science, among other aspects that are integrated into its universe. Likewise, every day there are more and more women practicing in the science of wine and who continue to be relevant in their expertise. As a wine enthusiast I read about its most outstanding specialists, among the great talents in the world of enology we cannot skip to mention María Vargas, who has developed a notorious professional career in the prestigious Marqué de Murrieta winery and was considered Best Winemaker in the World in 2017 by Tim Atkins. With a Master's Degree in Enology and Viticulture, she also received recognition for Best Wine of Europe, with her Gran Reserva Castillos de Ygay. In 2018 the first Spanish woman, Almudena Alberca, Technical Director of Bodegas Viña Mayor, was named Master of Wine, the MW recognition is one of the most demanding in the profession due to the extensive knowledge required and excellence in the wine sector. Alberca has been developing her work as an oenologist for more than 15 years, also with a degree in Agricultural Engineering. A number of great roles in winemaking played by outstanding female talents such
There’s always room for beer
While beer has consistently performed well in the global economy, that doesn’t mean it has been immune from challenges brought on by the pandemic. Craft beers, in particular, have struggled amid climate change and supply chain issues–making it harder for local brands to scale into new markets. However, there is room for optimism. Read more